Cutwater Spirits recently announced the expansion of its acclaimed portfolio with a sessionable new assortment of bar-quality cocktails in 12 oz slim cans. The new offerings include Ranch Waters, Rum Mojitos and Vodka Sodas, all of which boast an ABV under 6% with calories rangingn between 99 - 165 calories. Moreover, the cocktails are gluten-free with no artificial sweeteners, and range between 0g to 12g of natural sugar per 12 oz serving.
“We expanded our portfolio’s refreshing, easy-to-enjoy offerings by developing new flavor variations that build on three of Cutwater’s most enjoyable cocktails and feature our own award-winning vodka, rum or tequila,” says Yuseff Cherney, Cutwater Spirits Co-Founder and Master Distiller. “The new slim can format is inspired by the kind of highball glass you’d get at your favorite bar if you ordered one of these cocktails off the menu.”
What Makes This Trend Stand Out
- Slim Can Cocktails
- The popularity of slim can cocktails is increasing, indicating a potential opportunity for bars and manufacturers to collaborate on creating new recipes and formats.
- Low-calorie Cocktails
- There is a demand for low-calorie cocktails, providing an opportunity for bars and manufacturers to create new recipes using organic and natural ingredients with low ABVs.
- Bar-quality Canned Cocktails
- The availability of high-quality canned cocktails offers a disruptive innovation opportunity for bars and manufacturers to leverage the convenience of canned beverages while providing elevated drink options to their customers.
Sectors Adopting This
- Canned Beverage Industry
- Manufacturers in the canned beverage industry can capitalize on the rising demand for high-quality canned cocktails by creating new recipes and launching innovative products.
- Hospitality Industry
- Bars and restaurants can expand their offerings by providing high-quality canned cocktails, tapping into the convenience and portability of canned beverages.
- Health and Wellness Industry
- Health-conscious consumers who still want to enjoy alcoholic drinks may turn to low-calorie, organic, and all-natural canned cocktails, providing an opportunity for the health and wellness industry to create innovative beverage options.
