A beer allergy and a craving for low-ABV cocktails inspired the creation of VAQIT, a brand that makes real vodka sodas with plenty of free-from features. These canned drinks boast just 100 calories or less, as well as no added sugar or sodium. These refreshing, ready-to-drink cocktails can be found in culinary-inspired varieties like Clementine Pineapple, White Peach Ginger and Strawberry Guava, which come in at only 4% ABV, with more new flavors to follow.
Consumers' growing thirst for canned, low-alcohol cocktails can be traced to a desire for portability, convenience, moderation and consideration for different lifestyle needs and preferences. These well-crafted, crisp and refreshing cocktails offer the potency and smoothness of a six-times distilled traditional spirit with elevated fruit flavors that appeal to a wide range of palates.
What's Driving This Trend
- Low-alcohol Cocktails
- The demand for canned, low-alcohol cocktails is driven by consumers' desire for portability, convenience, and moderation.
- Culinary-inspired Flavors
- Culinary-inspired varieties like Clementine Pineapple, White Peach Ginger, and Strawberry Guava provide innovative flavor combinations that appeal to a wide range of palates.
- Free-from Features
- Brands like VAQIT that offer vodka sodas with no added sugar, sodium, and low calorie content tap into the increasing demand for healthier, guilt-free alcoholic beverages.
Who This Affects Most
- Alcoholic Beverage Industry
- The rise in popularity of low-alcohol cocktails presents opportunities for brands to tap into a growing market segment and cater to consumers' changing preferences.
- Canned Drink Industry
- The increasing demand for convenient, ready-to-drink cocktails in cans opens up new possibilities for innovation and product development within the canned drink industry.
- Health and Wellness Industry
- The creation of vodka sodas with free-from features aligns with the growing trend for healthier and more mindful consumption, providing opportunities for brands in the health and wellness industry.
