“Sessionable” alcoholic beverages are typically associated with the craft beer industry but as consumers shift to drinking less but better, they’re after sessionable wines too.
With wine often boasting a high alcohol content, moderate drinkers are seeking out lower ABV options to enjoy without the usual strength and potency. As adults across different age categories actively moderate their alcohol intake, they’re looking for options that are more sophisticated than grape juice and not completely alcohol-free.
NICE, a London-based wine startup, will be launching its first, lower ABV Session Wine in January 2024—and since NICE Session Sauvignon Blanc and Session Merlot come in at just 3.4% ABV, drinkers can enjoy three glasses of wine with the strength of just one.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
