Just in time for the season 24 finale of The Bachelor, Seagram's Escapes is introducing its first 100-calorie flavor, Tropical Rosé, which was created in collaboration with host Chris Harrison. The host of The Bachelor himself chose the combination of passion fruit and dragon fruit notes, offering something light, sweet and refreshing for fans of the show to sip while they watch episodes of the hit dating and relationship series.
Notably, Tropical Rosé is sold in four-packs containing 12-ounce cans with just 3.2% ABV, which makes the canned wines ideal for Monday night Bachelor viewing parties with friends and Tuesdays that are free from feeling the effects of drinking.
Image Credit: Seagram's Escapes
Key Themes Behind This Trend
- Low-abv Canned Wines
- Developing a wider range of flavorful and low-alcohol canned wines can offer a new option for health-conscious consumers who wish to relax with a lighter beverage.
- Collaborative Branded Beverages
- Working with celebrity influencers to craft new beverages can provide an opportunity for companies to tap into a new consumer base and create buzz around a product launch.
- Niche Flavored Rosés
- Exploring less common fruity flavors like passion fruit and dragon fruit for rosé can offer a unique product that stands out in a crowded market and provides an opportunity for experimentation in a popular category.
Where This Applies
- Alcohol
- Alcohol companies can continue to create low-ABV and niche flavored options to cater to consumers who want to drink responsibly and try new things.
- Entertainment
- Collaborating with TV shows or celebrities to create branded merchandise like Seagram's partnership with The Bachelor can offer an innovative marketing opportunity for entertainment companies to generate buzz and drive product sales.
- Consumer Packaged Goods
- Creating new products like Seagram's Tropical Rosé that offer lower calorie options and unique niche flavors can be an innovative way for CPG companies to differentiate themselves in a competitive market.
