Italian vermouth brand Martini is going after a younger target demographic with the release of its all-new expression called Martini Fiero. The name of the product is Italian for "intense" or "bold" and is helping to introduce vermouth to a new generation of consumers.
Aside from boasting a bright color, Martini Fiero can be recognized for its zesty, bittersweet orange flavor, which is all-natural and created with a blend of white wines, botanicals and orange peel. The product was specifically created so that it could be paired with tonic water as an aperitif. To keep it simple, the brand recommends enjoying Martini Fiero with equal parts vermouth and tonic water.
With many young adult drinkers becoming interested in low-alcohol beverages, they are turning their attention to colorful, low-ABV options.
Zesty Fortified Wines
More Stats +/-
Candy-Garnished Craft Cocktails
Draught Cocktail Dispensers
Refreshing Low-Alcohol Spirits
Surf Bar Pop-Ups
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.