These new Martini products are being launched by the brand to offer consumers an easier way to enjoy some of their favorite flavors in a convenient manner. The alcohol-free drinks are positioned to be perfect for enjoyment on their own straight from the can and are an ideal cocktail replacement for consumers looking for a non-alcoholic alternative. The balanced beverages feature sweet, refreshing notes along with bitterness, herbaceous components and additional botanical ingredients to boot.
Vice President of Martini Victoria Morris spoke on the new Martini products saying, "With the increased demand for on-the-go drinks, I am delighted to announce that we have expanded our offering for Martini Fiero and Martini Non-Alcoholic Aperitivo with the new RTD formats. We know outdoor socialising will be key this spring and these three new RTDs are an easy way to enjoy a delicious drink without foregoing quality for the sake of convenience. We are really excited for people to try them as they start to enjoy time spent with friends once again.”