100 Drinking Trends in April

From Hibiscus-Only Water Brands to Better-for-You Fiber Blends

— May 2, 2021 — Lifestyle
The April 2021 drinking tends range from hibiscus-only water brands to better-for-you fiber blends, underscoring the way brands are responding to the shifting consumer priorities with newly launched offerings.

Notably, NB Pure recently expanded its portfolio with the introduction of the new Daily Multi-Fiber Blend, a supplement designed for optimal digestive health that boasts a premium soluble and insoluble fiber blend. The new product incorporates ingredients like psyllium, oat fiber, and chia seed to help support well-balanced gut health.

In addition, alcohol brands, Molson and Wiser, recently joined forces to launch a whisky-flavored lager dubbed Common Bond. The new beverage is described as "a lager brewed with the rich flavor and sophistication of a dignified Wiser whisky, paired with the approachability and familiarity of a classic Canadian beer."
6.4
Score
Popularity
Activity
Freshness
99
Refreshingly Citrusy Cider Flavors
Refreshingly Citrusy Cider Flavors
The Rekorderlig Pink Lemon Cider is Launching in April
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98
Revitalized Almond Milk Creamers
Revitalized Almond Milk Creamers
Blue Diamond's Almond Breeze Creamers Boast a New Formula
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97
Vibrant Pitaya Smoothies
Vibrant Pitaya Smoothies
Clean Juice is Serving Antioxidant-Rich Menu Items for Spring
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96
Cookie-Flavored Iced Coffees
Cookie-Flavored Iced Coffees
Dunkin' Created Iced Coffee in Girl Scout Cookie-Inspired Flavors
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95
Solo Drinking Buckets
Solo Drinking Buckets
SangSom Thai Rum's Bucket for 1 Reminds "Not Sharing is the New Caring"
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94
Vibrant Hard Seltzer Lineups
Vibrant Hard Seltzer Lineups
The New Topo Chico Hard Seltzers are Hitting Store Shelves
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93
Drive-Thru Taco Restaurants
Drive-Thru Taco Restaurants
7-Eleven Opened a First-of-Its-Kind Laredo Taco Company Restaurant
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92
Juicy Low-Calorie Seltzers
Juicy Low-Calorie Seltzers
LandShark Seltzers are Bursting with Flavor from Real Fruit Juice
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91
Whisky Flavored Lagers
Whisky Flavored Lagers
Molson and Wiser Join Forces to Launch the New 'Molson Common Bond'
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90
Summer-Ready Beer Flavors
Summer-Ready Beer Flavors
Natty Light Launches New Natty Daddy Flavor: Watermelon Lemonade
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89
Hard Seltzer European Expansions
Hard Seltzer European Expansions
Pure Piraña is Preparing to Launch Officially in Europe
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88
Refreshing Pineapple Sparkling Waters
Refreshing Pineapple Sparkling Waters
Waterloo Sparkling Water Has Introduced a New Fruity Flavor
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87
Gently Caffeinated Sparkling Waters
Gently Caffeinated Sparkling Waters
S.pellegrino Essenza Takes Cues from Italian Coffee Bars
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86
Springtime Marshmallow Lattes
Springtime Marshmallow Lattes
7-Eleven's PEEPS Marshmallow Latte Flavor is a Cheery Easter Treat
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85
Summery Flavored Vodkas
Summery Flavored Vodkas
Absolut Watermelon Responds to Consumer Flavor Preferences
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84
Better-for-You Fiber Blends
Better-for-You Fiber Blends
NB Pure's Daily Multi-Fiber Blend Combines Soluble & Insoluble Fiber
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83
Brightly Flavored Hard Seltzers
Brightly Flavored Hard Seltzers
Seagram’s Hard Seltzer Has 100-Calories and a 5% ABV
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82
Natural Botanical Canned Spritzes
Natural Botanical Canned Spritzes
Rekorderlig Has Introduced Its Peach-Basil Botanical Spritz
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81
Fruit-Fueled Sparkling Beverages
Fruit-Fueled Sparkling Beverages
Sovany's Canned Drinks are Made with 12% Organic Fruit Juice
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80
Sunset-Inspired Gin Spirits
Sunset-Inspired Gin Spirits
Bombay Sapphire Sunset Was Inspired by the Glow of the Setting Sun
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79
Single-Serve Rosé Seltzers
Single-Serve Rosé Seltzers
Hallmark Channel's CHEERS is a Vegan, Low-Carb Rosé Wine Seltzer
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78
Milk-Fueled Sports Drinks
Milk-Fueled Sports Drinks
GoodSport Shares the Benefits of Milk in a Clear, Refreshing Formula
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77
Ready-to-Drink Tequila Cocktails
Ready-to-Drink Tequila Cocktails
The Dulce Vida Tequila & Soda is Low-Calorie and Low-Carb
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76
Hibiscus-Only Water Brands
Hibiscus-Only Water Brands
Noah Wunsch Recently Launched the New 'Ruby' Beverage
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75
Summer-Ready Cider Launches
Summer-Ready Cider Launches
Brothers Cider is Launching Two New Flavors and Bringing Back Another
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74
Sparkling Hard Lemonades
Sparkling Hard Lemonades
Luck Springs Has Launched a Line of Flavorful Hard Lemonades and Teas
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73
Sustainably Packaged Lunch Beverages
Sustainably Packaged Lunch Beverages
Pulmuone Features Adorable Fruit Characters on New Drinks
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72
Energizing Better-for-You Beverages
Energizing Better-for-You Beverages
Angry Angel Shares a Boost with Yerba Mate & Antioxidants
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71
Kid-Friendly Soda Cocktails
Kid-Friendly Soda Cocktails
Main Event Entertainment Launched Three Shirley Temples with Leo Kelly
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70
Pop Star Champagne Bottles
Pop Star Champagne Bottles
Dom Pérignon & Lady Gaga Collaborated on Limited-Edition Bottles
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69
Frozen Margarita Popsicles
Frozen Margarita Popsicles
Cutwater Spirits' Frozen Margarita Pops are Made for Poolside Enjoyment
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68
American-Made Saké Beverages
American-Made Saké Beverages
SoGood Saké Introduces a Simple Spirit to American Consumers
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67
Carbonated Energy Water Beverages
Carbonated Energy Water Beverages
Perrier Energize Delivers a Boost with Plant-Based Caffeine
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66
Vegan Nutritional Shakes
Vegan Nutritional Shakes
This Plant-Based Meal Replacement Boasts Protein, Vitamins, and Minerals
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65
Fruity Kombucha Seltzers
Fruity Kombucha Seltzers
Four Corners Brewing Co's BuchaLada Line Offers Fizzy Blends
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64
Effervescent Spiked Tea Drinks
Effervescent Spiked Tea Drinks
White Claw Hard Seltzer Iced Tea Comes in Four Flavor Options
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63
Clutter-Clearing Beer Campaigns
Clutter-Clearing Beer Campaigns
The Clutter For Coors Campaign Trades Unwanted Items for Beer
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62
Cultured Breast Milks
Cultured Breast Milks
Biomilq is Poised to Disrupt the Infant Formula Industry
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61
Low-Alcohol Sour Candy-Flavored Sojus
Low-Alcohol Sour Candy-Flavored Sojus
South Korean Liquor Maker HiteJinro Released a New Product
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60
Matcha-Flavored Liqueurs
Matcha-Flavored Liqueurs
Tia Maria Matcha Has a Creamy, Indulgent Flavor Profile
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59
Rapper-Approved Summertime Vodkas
Rapper-Approved Summertime Vodkas
Ciroc Summer Citrus is Being Launched with Sean 'Diddy' Combs
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58
Gin-Based Craft Cocktails
Gin-Based Craft Cocktails
Zaddy's Canned Cocktails are Available in Three Refreshing Flavors
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57
Emotional Support Beers
Emotional Support Beers
Woodstock Brewing's Emotional Support Beer Aids Operation at Ease
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56
Fruity Canned Wine Spritz
Fruity Canned Wine Spritz
Vin Crowd Joins Nasty Gal on a Playful Summer Libation
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55
Water Personalization Systems
Water Personalization Systems
Pani Source Filters, Remineralizes and Customizes Drinking Water
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54
Tropical Tequila Seltzers
Tropical Tequila Seltzers
Hornitos Tequila Seltzer Shares Refreshment for High-Energy Moments
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53
100-Calorie Canned Wines
100-Calorie Canned Wines
BABE 100 Shares the Taste of Wine & Refreshment of Seltzer
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52
Canned Whiskey Cocktails
Canned Whiskey Cocktails
The Crown Royal Ready-to-Drink Cocktails Come in Three Flavors
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51
Refreshing Hard Seltzer Brands
Refreshing Hard Seltzer Brands
China Launches the New ZEYA Hard Seltzers with Four Flavor Options
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50
Pickle Juice Shots
Pickle Juice Shots
Mt. Olive Pickle Company is Now Bottling Its 100% Kosher Dill Pickle Brine
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49
Effervescent Antacid Mocktails
Effervescent Antacid Mocktails
Alka-Seltzer Mocktails Help to Relieve Post-Celebration Discomfort
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48
Fiery Botanical Rums
Fiery Botanical Rums
The Spirit of Manchester Distillery 'One-Eyed Rebel' Rum is the Brand's First
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47
Chocolate Brand Bubble Tea Collabs
Chocolate Brand Bubble Tea Collabs
Kung Fu Tea Has Teamed Up with Hershey for the Hershey's Series
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46
Oceanic Hard Seltzers
Oceanic Hard Seltzers
High Water Combines Sparkling Water, Triple Distilled Vodka & Fruit Essences
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45
Protein-Packed Cold Brews
Protein-Packed Cold Brews
High Brew's Creamy Cappuccino + Protein is Nutritious and Delicious
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44
Action Star-Backed Tequilas
Action Star-Backed Tequilas
Dwayne “The Rock” Johnson's Teremana Tequila is Available in Canada
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43
Collagen-Infused Smoothies
Collagen-Infused Smoothies
Smoothie King's Stretch & Flex Smoothies Support Joint Health
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42
Sustainable Tanzanian Coffees
Sustainable Tanzanian Coffees
This Tanzania Gombe Reserve Small Lot Coffee Has Warm Undertones
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41
Tropical Irish Cream Liqueurs
Tropical Irish Cream Liqueurs
Bailey's Colada is a Summer-Ready Take on the Classic Irish Cream
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40
Cherry Picker Bars
Cherry Picker Bars
Heineken Delivered Bottles of Alcohol-Free Lager Through Home Windows
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39
Creamer Brand Mugs
Creamer Brand Mugs
The Perfect Pour Mug Ensures You Get the Perfect Creamer-to-Coffee Ratio
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38
Artistic Immune Support Drinks
Artistic Immune Support Drinks
LIFEWTR Immune Support Shares 10% of the Recommended Intake of Zinc
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37
Aromatically Bitter Canned Drinks
Aromatically Bitter Canned Drinks
These New Martini Products Require No Mixing
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36
Summer-Ready Canned Cocktails
Summer-Ready Canned Cocktails
Nude is Bringing Back Its Limited Edition Watermelon Vodka Soda
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35
Cannabis-Infused Sparkling Water
Cannabis-Infused Sparkling Water
Quatreau Features 20mg of Hemp-Based CBD Per Each 12-Ounce Can
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34
Ultra-Simple Hard Seltzers
Ultra-Simple Hard Seltzers
Spindrift Spiked is Made with Sparkling Water, Alcohol & Squeezed Fruit
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33
Pitaya-Flavored Energy Drinks
Pitaya-Flavored Energy Drinks
Red Bull Summer Edition Dragon Fruit Has an Exotic Taste
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32
Rose-Colored Iced Beverages
Rose-Colored Iced Beverages
Costa Coffee's Ruby Frostino is Made with Natural Ruby Cocoa Beans
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31
Female-Founded Matcha Brands
Female-Founded Matcha Brands
Sorate Was Founded by Italian-Born Entrepreneur Silvia Mella
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30
Low-Sugar Spiked Seltzers
Low-Sugar Spiked Seltzers
Alani Seltz is a 100-Calorie Hard Seltzer with Just One Gram of Sugar
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29
Non-Alcoholic Sour Beers
Non-Alcoholic Sour Beers
Partake Brewing's Peach Gose is Sweet, Tart and Sippable
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28
Infused Hydration Beverages
Infused Hydration Beverages
The Smartwater+ Line is Full of Specific Functional Benefits
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27
Soda-Inspired Energy Drinks
Soda-Inspired Energy Drinks
PepsiCo Collaborated with LeBron James on Mtn Dew Rise Energy
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26
Vanilla-Flavored Kefir Drinks
Vanilla-Flavored Kefir Drinks
Biotful Added a New Flavor to Its Range of Gut-Friendly Beverages
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25
Upcycled Cascara Energy Drinks
Upcycled Cascara Energy Drinks
Riff's Energy + Immunity Tastes Great and Helps to Reduce Waste
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24
Plant-Based Probiotic Beverages
Plant-Based Probiotic Beverages
Siggi's Coconut Drinks are Packed with Support for the Gut
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23
Co-Branded Marshmallow Colas
Co-Branded Marshmallow Colas
PEPSI x PEEPS Enhances the Taste of Soda with Marshmallow Flavor
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22
Versatile Cocktail Mixer Sodas
Versatile Cocktail Mixer Sodas
Dash Soda Water is Great for Alcoholic and Non-Alcoholic Drinks
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21
Black Latte Drink Mixes
Black Latte Drink Mixes
This Plant-Based Beverage Helps Increase Your Metabolic Rate
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20
Quarantined Seltzer Promotions
Quarantined Seltzer Promotions
Bud Light's Seltzy Celebrates Its Canadian Seltzer Expansion
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19
Functional Flavored Sparkling Canned Water
Functional Flavored Sparkling Canned Water
The 'evian+' Beverages are Enriched with Zinc
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18
Playful Fruit-Inspired Beverage Packaging
Playful Fruit-Inspired Beverage Packaging
The Tomomasu Bottle Drinks Boast Eye-Catching Colors
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17
Fruity Lychee Lemonades
Fruity Lychee Lemonades
Shake Shack is Introducing a Blackberry Lychee Lemonade for Spring 2021
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16
Stress Defense Supplements
Stress Defense Supplements
Golde's Shroom Shield is a Superfood Blend for Daily Immunity
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15
Viral Recipe Cookbooks
Viral Recipe Cookbooks
The Unofficial TikTok Cookbook Shares "Internet-Breaking Recipes"
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14
Boba-Style Lemonades
Boba-Style Lemonades
Del Taco's New Lemonade Poppers Feature Boba-Style Balls of Juice
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13
Meal Replacements Drinks
Meal Replacements Drinks
OWYN Offers Plant-Based Protein Shakes with Superior Health Benefits
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12
Sparkling Immunity Tonics
Sparkling Immunity Tonics
Rowdy Mermaid's Adaptonic Line is Boosted with Reishi Mushroom Extract
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11
Fruit-Based Vodka Cocktails
Fruit-Based Vodka Cocktails
Daybreaker Vodka Cocktails Combine Sparkling Water & Real Fruit Juice
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10
High-ABV Hard Seltzers
High-ABV Hard Seltzers
Truly Extra Hard Seltzer Shares an Extra Boost with 8% ABV
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9
Kombucha-Based Cocktail Mixers
Kombucha-Based Cocktail Mixers
Health-Ade Mixers Come in Four Flavor Options
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8
Functional Mushroom Cold Brews
Functional Mushroom Cold Brews
Earth & Star's Black Coffee Cold Brew is Made with Four Mushrooms
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7
Plant-Based Milk Machines
Plant-Based Milk Machines
Numilk Creates Fresh Milk Alternatives from Oats, Nuts and More
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6
Alcohol-Free Soft Seltzers
Alcohol-Free Soft Seltzers
H2O Sonoma Soft Seltzer is a Wine-Infused Non-Alcoholic Sparkling Water
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5
Aesthetically Pleasing Olive Oils
Aesthetically Pleasing Olive Oils
Fancy Peasant's Everything Olive Oil is Versatile and Chic
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4
Augmented Reality Beer Cans
Augmented Reality Beer Cans
BEERSCANS Connects Beer Lovers with Content Via Packaging
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3
Premium Italian Sparkling Water
Premium Italian Sparkling Water
Serafina is 7-Eleven's New Sparkling Water Store Brand
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2
Edible Beer Cups
Edible Beer Cups
Asahi Breweries & Marushige Confectionery Collaborated on Edible Cups
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1
Zero-Calorie Hydration Beverages
Zero-Calorie Hydration Beverages
Electrolit Zero Shares Lower Calorie, Lower Sugar Formulas
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