Perrier is introducing Perrier Energize as carbonated energy water beverages that harness plant-based caffeine derived from organic green coffee and yerba mate extracts. The low-calorie canned beverages are free from artificial sweeteners and they share the benefit of being organic. Each 11.15-ounce can delivers about the same amount of caffeine that can be found in an eight-ounce cup of coffee, which makes it especially appealing for on-the-go summer days spent outdoors.
The new Perrier beverages are being introduced in a trio of all-natural flavors, Pomegranate, Grapefruit, and Tangerine, which can be purchased individually or as part of a multi-pack.
This new product taps into the popularity of sparkling water and offers all the refreshing benefits and flavor, plus the functional qualities of energizing drinks.
What's Driving This Trend
- Plant-based Energy Beverages
- Offering an all-natural alternative to traditional energy drinks with a focus on plant-based caffeine.
- Low-calorie Energy Drinks
- Providing a healthier version of energy drinks without artificial sweeteners or high calories.
- Sparkling Energy Water
- Combining the popularity of sparkling water with the functional benefits of an energy drink.
Who This Affects Most
- Beverage
- Opportunity for beverage companies to expand their product lines and appeal to health-conscious consumers.
- Natural and Organic Products
- Appealing to consumers who prioritize natural and organic products for better health and wellness.
- Outdoor Recreation
- Opportunities to market the convenience and usefulness of these products for on-the-go summer days spent outdoors.
