Ranging from compostable tea packaging to spent grain beer packaging, the October 2020 drinking ideas showcase how brands are meeting the needs of various consumers. Notably, brands are aiming to reduce their carbon footprint and that of the consumer, by creating more eco-friendly packaging and reusing products that would otherwise be sent to landfill.
In addition, the October 2020 drinking trends take inspiration from the fall season with autumn- and Halloween-inspired beverages. These include pumpkin oat coffee creamers, gingerbread-spiced holiday sodas, and Millennial-friendly holiday wine kits, among others.
Moreover, with the colder weather comes flu season, many brands are helping the consumers proactively avoid falling ill with immunity-boosting beverages, including probiotic-powered hard seltzers, plant-based compostable health pods, and immune-boosting juice beverages—to name a few.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
