Bud Light is expanding its Platinum lineup with the addition of the Platinum Seltzer, which comes in three natural fruit flavors: Citrus, Wild Berry, and Blood Orange.
The hard seltzer includes 8% alcohol, and is made with sparkling water, cane sugar, and agave. To suit different consumer preferences, Bud Light offers the Platinum Seltzer in slim 12 oz. cans that come as a variety six-pack, in addition to single-flavor packs for those who prefer to stick to their favorite. Consumers can also purchase single cans, which come in both 25 oz. and 16 oz. sizes.
Bud Light's Andy Goeler, VP of Marketing, spoke to the release by saying, "Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market."
Image Credit: Bud Light