The Bud Light Seltzer Ugly Sweater Pack Has Three New Flavors
Michael Hemsworth — October 26, 2021 — Marketing
The Bud Light Seltzer Ugly Sweater Pack is being brought back by the brand ahead of the holiday season, but with three new flavor options that will offer consumers with a way to infuse the refreshing libation into their festive traditions.
The seltzer variety pack now includes the new Sugar Plum, Cherry Cordial and Seltzer Nog flavors, which each come in at 100-calories each with less than one-gram of sugar and an ABV of 5%. The pack of seltzers comes festively adorned with the imagery of ugly Christmas sweaters on the exterior as well as on the individual cans.
Vice President of Marketing, Bud Light Andy Goeler spoke on the new flavors within the Bud Light Seltzer Ugly Sweater Pack saying, "With our core focus on innovation and flavour, Bud Light Seltzer continues to bring ‘the loudest flavours’ in the industry with great-tasting products that deliver fans the perfect seltzer for every occasion. After launching our first-ever Ugly Sweater pack last year to rave reviews, there was never a doubt that we were going to bring it back this year, adding new, festive flavours to help fans make this holiday season even more memorable and fun.”
Image Credit: Anheuser-Busch
The seltzer variety pack now includes the new Sugar Plum, Cherry Cordial and Seltzer Nog flavors, which each come in at 100-calories each with less than one-gram of sugar and an ABV of 5%. The pack of seltzers comes festively adorned with the imagery of ugly Christmas sweaters on the exterior as well as on the individual cans.
Vice President of Marketing, Bud Light Andy Goeler spoke on the new flavors within the Bud Light Seltzer Ugly Sweater Pack saying, "With our core focus on innovation and flavour, Bud Light Seltzer continues to bring ‘the loudest flavours’ in the industry with great-tasting products that deliver fans the perfect seltzer for every occasion. After launching our first-ever Ugly Sweater pack last year to rave reviews, there was never a doubt that we were going to bring it back this year, adding new, festive flavours to help fans make this holiday season even more memorable and fun.”
Image Credit: Anheuser-Busch
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