Ideas
Explore the world's #1 largest database of ideas and innovations, with 430,380 inspiring examples.
Trend Reports
Discover why 1,153 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 332,485 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,153 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 332,485 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 310,605 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,153 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 430,380 cutting edge ideas.

Top 100 Branding Trends in October

From Limited Halloween Gummies to Human-Flavored Cat Treats

— October 16, 2021 — Marketing
The top October 2021 branding ideas explore waste reduction, free-from ingredient lists and bold adventures with flavor in a fun way that's fitting for the arrival of the last quarter of the year. Ever popular in the fall, the flavor of pumpkin spice is being introduced in a wide variety of new products for a fresh new season, including everything from health-conscious snack bars with minimal ingredients and plant-based coffee creamers to breakfast cereals to beer.

In preparation for the arrival of Halloween, brands are introducing limited-edition products with special flavors, formats and sizes, as seen with UNREAL's free-from chocolate treats, Hidden Valley's ranch packs for trick or treaters and Temptations' playful Tasty Human cat treats.
7.5
Score
Popularity
Activity
Freshness
99
Reduced Material Meat Packaging
Reduced Material Meat Packaging
The 'UniDry' Absorbent Pad Uses 50% Less Material
<
98
Branded Bagel Shop Seasonings
Branded Bagel Shop Seasonings
The Einstein Bros. Everything Bagel Seasoning Blend is at Sam's Club
<
97
Dessert-Inspired Keto Snack Bars
Dessert-Inspired Keto Snack Bars
The New Hungry Buddha Keto Bar Flavors are Free-From
<
96
Expansive Holiday Sweet Ranges
Expansive Holiday Sweet Ranges
The Hancocks Christmas Lineup Includes 600 Varieties
<
95
Crisped Fluffy Frozen Potatoes
Crisped Fluffy Frozen Potatoes
Aunt Bessie's Frozen Potatoes is Rolling Out a New Recipe
<
94
Celebratory Centennial Birthday Treats
Celebratory Centennial Birthday Treats
The See's Candies Birthday Cake Candies are Tasty
<
93
Recyclable Film Packaging Ranges
Recyclable Film Packaging Ranges
Krehalon 'KreCycle' Flexible Films are Highly Adaptable
<
92
Authentically Spiced Snack Launches
Authentically Spiced Snack Launches
Kurkure Snacks are Arriving in the UK in Two Flavors
<
91
Collaboration Vanilla Cappuccino Beers
Collaboration Vanilla Cappuccino Beers
Project Vanilla Shteam Machine is Arriving at Sheetz
<
90
No-Added-Sugar Gummy Candies
No-Added-Sugar Gummy Candies
Lily's Sweets Low-Sugar Gummies Come in Two Varieties
<
89
Refreshing Plant-Based Beverages
Refreshing Plant-Based Beverages
The Goya Aloe Vera Drinks Come in Four Varieties
<
88
Fiber-Rich Cola Gummies
Fiber-Rich Cola Gummies
The Sweet Smarts Cola Gummies Have Three-Grams of Sugar Per Bag
<
87
Recycled Plastic Bread Packaging
Recycled Plastic Bread Packaging
The Kingsmill 50/50 No Crusts Bread Bag is Eco-Focused
<
86
Charitable Lychee-Flavored Ciders
Charitable Lychee-Flavored Ciders
The Peacock Lychee & Lime Cider Has a 4.0% ABV
<
85
Bagel-Inspired English Muffins
Bagel-Inspired English Muffins
The Thomas' Limited Edition Everything English Muffins are Savory
<
84
Child-Focused Dairy Products
Child-Focused Dairy Products
Clover Sonoma Clover the Rainbow Offers Dairy Products for Youngsters
<
83
Comforting Cool Weather Cereals
Comforting Cool Weather Cereals
Apple Pie Toast Crunch is Arriving for the Holiday Season
<
82
Vegetable Variety Pasta Sauces
Vegetable Variety Pasta Sauces
The Dolmio 7 Vegetables Pasta Sauce comes in Three Flavors
<
81
Limited-Edition Halloween Gummies
Limited-Edition Halloween Gummies
The Haribo Halloween Treats Come in Three Options
<
80
Prepackaged Plant-Based Pasties
Prepackaged Plant-Based Pasties
The Ginsters Plant-Based Pasties Now Features Two New Flavors
<
79
Free-From 24-Hour Moisturizers
Free-From 24-Hour Moisturizers
Lubriderm Advanced Therapy Comes in Two Fragrance-Free Options
<
78
Seasonal Free-From Snack Bars
Seasonal Free-From Snack Bars
RxBar Holiday Flavors are a Limited-Edition Arrival
<
77
Tequila-Inspired Apparel
Tequila-Inspired Apparel
Lucky Brand Partners with Código to Launch Heritage-Themed Clothing Line
<
76
Exfoliating Essential Oil Soaps
Exfoliating Essential Oil Soaps
The Dr. Teal's Moisturizing Hand Soap is Multipurpose
<
75
Seasonally Flavored Protein Bars
Seasonally Flavored Protein Bars
The Grenade Gingerbread Carb Killa is Low in Sugar
<
74
Gourmet Vegan Gummy Ranges
Gourmet Vegan Gummy Ranges
The Candy Kittens Gourmies Gummy Range is High-Quality
<
73
Revitalized Convenience Store Branding
Revitalized Convenience Store Branding
Kum & Go Unveils Recharged Brand Identity and New Menu
<
72
Actress-Approved Sparkling Mixers
Actress-Approved Sparkling Mixers
The Betty Buzz Non-Alcoholic Sparkling Mixers are High-Quality
<
71
Eco Infant Formula Packaging
Eco Infant Formula Packaging
The Aptar Food + Beverage Neo Closure is Made with Renewable Material
<
70
Plant-Based MCT-Rich Creamers
Plant-Based MCT-Rich Creamers
The Kitu Life Super Coffee Maple Pumpkin Creamer Has Zero Sugar
<
69
Versatile Organic Tofu Products
Versatile Organic Tofu Products
These New Cauldron Foods Tofu Products Come in Two Options
<
68
Free-From Trick-or-Treat Candies
Free-From Trick-or-Treat Candies
UNREAL Chocolate Has Announced New Offerings Ahead of Halloween
<
67
Mexican Holiday-Celebrating Cans
Mexican Holiday-Celebrating Cans
The Perrier Día de los Muertos Launched in Time for the Holiday
<
66
Velvety Vegan Mochi Treats
Velvety Vegan Mochi Treats
Little Moons Belgian Chocolate & Hazelnut are Indulgently Formulated
<
65
Trick-or-Treat Ranch Packs
Trick-or-Treat Ranch Packs
Hidden Valley Created Treat-Sized Ranch Dressings for Halloween
<
64
Shelf-Stable Bone Broths
Shelf-Stable Bone Broths
The Dr. Kellyann Classic Chicken Bone Broth is Easy to Buy and Enjoy
<
63
Fire-Inspired Instant Noodles
Fire-Inspired Instant Noodles
Hot & Spicy Fire Wok Volcanic Mongolian Beef Cup Noodles are Tasty
<
62
Japanese Cuisine-Inspired Snack Chips
Japanese Cuisine-Inspired Snack Chips
Walkers Sensations BBQ Beef Teriyaki Crisps are Flavorful
<
61
Vegetarian-Friendly Sandwich Slices
Vegetarian-Friendly Sandwich Slices
Taste & Glory Deli Slices Come in Three Vegan Varieties
<
60
Social Good Ice Creams
Social Good Ice Creams
The Ben & Jerry’s Change Is Brewing Ice Cream is a Limited Batch Flavor
<
59
90s-Inspired Cracker Flavors
90s-Inspired Cracker Flavors
The Goldfish Jalapeño Popper Flavored Crackers are Limited-Edition
<
58
Apple Cider Detox Scrubs
Apple Cider Detox Scrubs
FEKKAI's product is offered in aesthetically minimalist packaging
<
57
Kebab-Enthusiast Gift Sets
Kebab-Enthusiast Gift Sets
Man Crates Boasts the Kebab King Crate for Men Who Love Grilling
<
56
Premium Natural Bath Salts
Premium Natural Bath Salts
SELV RITUEL’s Soleil Bath Salt Enriches Your Bathing Experience
<
55
Jarred Plant-Based Meals
Jarred Plant-Based Meals
The Merchant Gourmet Plant Jars Come in Three Varieties
<
54
Plant-Based Canned Soups
Plant-Based Canned Soups
The Baxters Plant-Based Soup Range Now includes Three New Options
<
53
Vegan-Friendly Prepackaged Cakes
Vegan-Friendly Prepackaged Cakes
The Bells of Lazenby Espresso Tiffin Has 120-Calories Per Slice
<
52
Spreadable Burger Cheeses
Spreadable Burger Cheeses
Primula Burger Cheese Creates an Authentic Burger Taste
<
51
Human-Flavored Cat Treats
Human-Flavored Cat Treats
TEMPTATIONS Tasty Human Cat Treats are Arriving for Halloween
<
50
Revamped Sensitive Skincare Cosmetics
Revamped Sensitive Skincare Cosmetics
Cetaphil Products Have Been Updated with a New Formula
<
49
Social Good Peanut Butters
Social Good Peanut Butters
Chobani Ends Child Hunger was Created with Edesia Nutrition
<
48
Plastic-Free Pet Food Packaging
Plastic-Free Pet Food Packaging
Mars Petcare Will Use Cardboard on Its Multipack Pet Food
<
47
In-Home Beer Advertisements
In-Home Beer Advertisements
PBR is Paying People to Put Beer Ads in Their Home
<
46
Ice Cream-Inspired Protein Powders
Ice Cream-Inspired Protein Powders
The Ascent Cookies & Cream Native Fuel Whey Protein is Tasty
<
45
Charitable Cocktail Campaigns
Charitable Cocktail Campaigns
Campari and Imbibe Kick Off the 9th Annual Negroni Week
<
44
Traditional Plant-Based Holiday Drinks
Traditional Plant-Based Holiday Drinks
These Elmhurst 1925 Products are Arriving for the Holidays
<
43
Eye-Catching Craft Beer Designs
Eye-Catching Craft Beer Designs
Vocation Brewery Reveals Major Brand Identity Redesign
<
42
Prepackaged Cold Espresso Shots
Prepackaged Cold Espresso Shots
The Solo Espresso Shot from Solo Coffee Has 127mg of Caffeine
<
41
Vietnamese Beer Brand Designs
Vietnamese Beer Brand Designs
Deme Beer Unveils New Brand Identity and Packaging
<
40
Active Lifestyle CBD Supplements
Active Lifestyle CBD Supplements
Level Select Gummies Come in Three Varieties
<
39
Premium Hot Chocolate Products
Premium Hot Chocolate Products
Starbucks Signature Chocolate is Being Added to the At-Home Range
<
38
Recyclable Cheese Snack Packaging
Recyclable Cheese Snack Packaging
Cathedral City Snack Packs Will Now Feature Recyclable Trays
<
37
Fortified Immunity Support Drinks
Fortified Immunity Support Drinks
Weetabix On The Go Immune Support is High in Fiber
<
36
Sports-Themed Stackable Crisps
Sports-Themed Stackable Crisps
Pringles' Tailgating Stacks Inspire Bold New Flavor Combinations
<
35
Locally-Sourced Cruise Retail Concepts
Locally-Sourced Cruise Retail Concepts
Azamara Launches a Destination-Tailored Shopping Program
<
34
Crate-Inspired Gift Sets
Crate-Inspired Gift Sets
Man Crates’ Gourmet Grilled Cheese Crate is Out of This World
<
33
Japanese-Inspired BBQ Sauces
Japanese-Inspired BBQ Sauces
Bachan's Japanese BBQ Sauce is Modelled After a Unique Family Recipe
<
32
Festive Family Focused Treats
Festive Family Focused Treats
The Nestlé Confectionery’s Christmas Line-Up was Unveiled for the UK
<
31
Eucalyptus Shower Bouquets
Eucalyptus Shower Bouquets
SELV RITUEL Has a Unique Product on Offer for Limited Time
<
30
AR-Enabled Kids Snack Campaigns
AR-Enabled Kids Snack Campaigns
CLIF Kid Taps Skateboarder Sky Brown to Launch Back to School Ads
<
29
Strong Seltzer Variety Packs
Strong Seltzer Variety Packs
The White Claw Surge Variety Pack Includes Two New Flavors
<
28
Extra-Crispy Heat-Retaining Fries
Extra-Crispy Heat-Retaining Fries
Wendy's Reimagines the French Fry with 'Hot and Crispy' Method
<
27
Plantable Ketchup Labels
Plantable Ketchup Labels
Heinz Created a Limited-Edition Bottle for Cultivating Tomatoes at Home
<
26
Completely Aluminum Tube Packaging
Completely Aluminum Tube Packaging
The Emballator Plastic-Free Monotube is Highly Recyclable
<
25
Naturally Energizing Canned Drinks
Naturally Energizing Canned Drinks
Lucozade Alert Comes in Two Refreshing Flavors
<
24
Cohesive Skincare Brand Designs
Cohesive Skincare Brand Designs
'Free The Birds' Unveils New Branding for Skin Therapy
<
23
Gut-Friendly Plant-Based Oat Drinks
Gut-Friendly Plant-Based Oat Drinks
The Biotiful Oat Kefir Comes in Three Flavor Options
<
22
AR-Enabled Sneaker Hunt Campaigns
AR-Enabled Sneaker Hunt Campaigns
Schuh Wants Shoppers to Hit the Streets in Interactive New Game
<
21
Restaurant-Grade Packaged Foods
Restaurant-Grade Packaged Foods
Momofuku's Packaging Reference Labels in Professional Kitchens
<
20
Non-Alcoholic Nootropic Hop Waters
Non-Alcoholic Nootropic Hop Waters
HOP WTR Sparkling Hop Water is Calorie and Alcohol-Free
<
19
Easily Digestible Pea Snacks
Easily Digestible Pea Snacks
The LesserEvil PeaNOTS Have Organic Pea Protein
<
18
Old-Fashioned Soda Shop Refreshments
Old-Fashioned Soda Shop Refreshments
Pepsi-Cola Soda Shop Includes Two Flavors
<
17
Comfortably Stretchy Tennis Skirts
Comfortably Stretchy Tennis Skirts
Onzie’s Tennis Skirt Comes in Black and Leopard Colorways
<
16
Zero-Waste Cosmetic Packaging
Zero-Waste Cosmetic Packaging
LiquiGlide 'EveryDrop' Packaging was Created with Yves Béhar
<
15
Japanese Snacks Subscription Boxes
Japanese Snacks Subscription Boxes
Bokksu’s Seasons of Japan Presents a Curated Taste Experience
<
14
Giftable Grill Master Boxes
Giftable Grill Master Boxes
Man Crates Provides a Grill Master Set With Tools & Flavor Enhancers
<
13
Recyclable Frozen Food Packaging
Recyclable Frozen Food Packaging
This New Walki Recyclable Tray Packaging is Convenient
<
12
Fitness Influencer Parodies
Fitness Influencer Parodies
Planet Fitness' Fictional "Fitfluencer" Parodies Phony Influencers
<
11
Flavor-Fueled NFT Giveaways
Flavor-Fueled NFT Giveaways
G FUEL is Hosting an NFT Giveaway with Robot Rapper & Gamer FN Meka
<
10
Gourmet Baking Powders
Gourmet Baking Powders
Loosey-Goosey Makes Baking Powder with a Vegetable Puree Base
<
9
Asian Fusion Cuisine Noodles
Asian Fusion Cuisine Noodles
The Pot Noodle Fusions Range Includes Three Flavors
<
8
Innovative Chocolate-Infused Strawberries
Innovative Chocolate-Infused Strawberries
This Snack by Bokksu is Completely One-of-a-Kind
<
7
The Post-Pandemic Future of Marketing
The Post-Pandemic Future of Marketing
Marketing in the Era of Empowerment
<
6
Harvest Season Sodas
Harvest Season Sodas
MTN Dew Thrashed Apple Blends Citrus with Crisp Apple Flavor
<
5
Branded Camping Experiences
Branded Camping Experiences
The Pure Golden Hour Tentrr Experience Elevates Outdoor Camping
<
4
Premium Cookie Boxes
Premium Cookie Boxes
Last Crumb Takes Cues from High-End Streetwear and Designer Goods
<
3
Cookie-Scented Flip Flops
Cookie-Scented Flip Flops
The New Oreo X Havaianas Sandals Smell Like the Popular Cookie
<
2
Sustainable Seaweed-Made Packaging
Sustainable Seaweed-Made Packaging
The 'Notpla' Packaging from Superunion Disintegrates After Use
<
1
Trendy Gen Z Accessories
Trendy Gen Z Accessories
Urban Sophistication Offers a Range of Elevated Phone Cases for Winter
<