CLIF Kid, the CLIF Bar & Company-owned brand specializing in healthy kids snacks, has announced the launch of its 'Sky is the Limit' campaign, which will feature 13-year old Olympic skateboarder Sky Brown.
According to the company, the campaign intends to remind kids everywhere to embrace their unique skills and talents as they head back to school amidst the ongoing pandemic. Key to the new promotional push is a mobile augmented reality (AR) app that invites kids to wear Sky Brown's helmet in photos and videos.
In addition, the brand will be giving out a limited number of "sponsorship packs" to kids who sign up on CLIFKidSkyIsTheLimit.com. The packs will include exclusive stickers and 'CLIF Kid Zbar' products. “Our goal is to bring a little joy to the back-to-school season and fuel kids’ imaginations,” said Valerie Van Arkel, CLIF Kid Brand Manager.
Image Credit: CLIF Kid