Natural energy snack brand Clif Bar & Co. has announced the launch of an all-new 'Blueberry Muffin' flavor, which will be offered exclusively under its Clif Kid Zbar line. Much like Clif's other products, the new kid-friendly bars are made using GMO-free ingredients and deliver an impressive 12 grams of whole grains per serving.
The new 'Blueberry Muffin' flavor intends to evoke the familiar home-cooked taste of fresh blueberry muffins. Because of this, they are made with real oats and wild blueberries. The new product will be available to purchase at major retail stores throughout the nation, including Kroger, Target, and Hy-Vee.
“Clif Kid is thrilled to roll out our brand new Zbar blueberry muffin flavor. It’s the perfect addition to our expansive portfolio of Zbar flavors that kids crave and parents trust,"
Image Credit: Clif Bar
Key Themes Behind This Trend
- Kid-friendly Snacks
- With the launch of the new kid-friendly bars, there is an opportunity to create more natural and healthy snack options for children.
- Whole Grain Foods
- Clif's use of 12 grams of whole grains per serving presents a new opportunity to market and create more whole grain food products.
- Real Ingredient Flavors
- The use of real oats and wild blueberries in the 'Blueberry Muffin' flavor presents an opportunity for companies to create more products using real and natural ingredients.
Where This Applies
- Healthy Snacks
- The launch of the new kid-friendly bars highlights a growing industry trend towards healthier snack options for kids.
- Natural Foods
- Clif's dedication to using GMO-free ingredients in their products reflects a trend towards natural and organic food products.
- Cereal Bars
- The use of whole grains in the 'Blueberry Muffin' flavor presents an opportunity for companies in the cereal bar industry to create new, healthier products.
