Blueberry Energy Bars

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The Blueberry Almond Crisp CLIF Bar® Launched Ahead of World Bicycle Day

— May 30, 2023 — Lifestyle
A blueberry energy bar can both enhance performance by nourishing the body, as well as delight the tastebuds. Ahead of World Bicycle Day on June 3rd, CLIF® Bar—"a brand that was born on a bike"—released the new Blueberry Almond Crisp CLIF® Bar. This product aims to provide a convenient and nutritious snack option for individuals with active lifestyles. The blueberry energy bars offer a balanced combination of carbohydrates, proteins, and fats. Boasting 250 calories per bar, the new CLIF® product delivers 23 Vitamins and Minerals, as well as 11 grams of protein to the body.

The combination of blueberries and almonds results in a sweet and nutty flavor profile with varying textures. The energy bar's list of ingredients includes organic rolled oats, brown rice syrup, organic cane syrup, almonds, and dried blueberries.

Image Credit: CLIF® Bar

Trend Themes

  1. Nutritious Energy Bars — Opportunity for new, tasty energy bars that provide a balance of nutrients.
  2. Convenient Snacks for Active Lifestyles — Opportunity to create more snack options that cater to individuals with active lifestyles.
  3. Fruit-infused Energy Bars — Opportunity for energy bars that incorporate different fruits to provide more unique flavor profiles.

Industry Implications

  1. Food and Beverage — Opportunity for food and beverage companies to develop and market nutritious and convenient snacks for active individuals.
  2. Fitness and Wellness — Opportunity to create partnerships between food and beverage companies and fitness and wellness companies to promote healthy and active lifestyles.
  3. Healthy Snack Subscription Services — Opportunity to develop and market services that provide healthy snack options for individuals with busy and active lifestyles, such as subscription boxes or delivery services.
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