Energy, focus, immunity and calm are boosted as a result of snacking on the simple snack bars made by SMPL, all thanks to functional ingredients that help to support specific purposes.
While the Energy bar shares a pick-me-up from caffeine, the Focus bar nourishes the mind and body with adaptogenic ashwagandha and ginseng. Particularly relevant for the current times is the Immunity bar, which is made with a combination of elderberry, probiotics and Vitamin C. These travel-ready bars have just 100 calories and minimal sugar.
At the end of 2020, SMPL discontinued its line of snack bites and took time to rethink and relaunch its offerings. This fresh line of snack bars lives up to its name with clean, colorful and attractive packaging that makes wellness feel both fun and approachable.
Image Credit: SMPL
What's Driving This Trend
- Functional Ingredients for Snack Bars
- Innovative snack bar companies can incorporate functional ingredients to target specific health benefits for consumers.
- Adaptogenic Snack Bars
- Using adaptogenic ingredients in snack bars can help consumers better manage stress and improve overall wellbeing.
- Immunity-boosting Snack Bars
- Creating snack bars with immune-boosting ingredients can meet the current demand for wellness-focused products.
Who This Affects Most
- Snack Bar Industry
- Snack bar companies can differentiate themselves and carve out a niche by incorporating functional or adaptogenic ingredients to appeal to health-conscious consumers.
- Functional Food Industry
- The trend towards incorporating functional ingredients in snack bars can apply to the larger functional food industry, providing opportunities for innovation and growth.
- Wellness Industry
- The demand for immunity-boosting and adaptogenic snacks reflects the current focus on wellness in the industry, and can drive innovation in product offerings.
