MOSH Snack Bars Now Come in Three New Flavors
Michael Hemsworth — June 17, 2025 — Lifestyle
References: moshlife & snackandbakery
MOSH snack bars are making their debut in a series of new flavors just in time for Brain Health Awareness Month to encourage consumers to nourish their body with brain-boosting ingredients.
The bars now come in three new flavors including Peanut Chocolate Chip, Hazelnut Chocolate Chip and Chocolate Chip Cookie, which are each formulated with the brand's signature Cognizin Citicoline alongside its brain blend including lion's mane mushroom, ashwagandha, omega-3s and vitamins B12 and D3. The bars from the Maria Shriver and Patrick Schwarzenegger-founded brand maintain a plant-based recipe that offer 11-grams of protein or more, depending on the flavor.
Schwarzenegger himself spoke on the new MOSH snack bars saying, "We’ve always believed brain health nutrition should be for everyone. These vegan bars aren’t about replacing what we have—they’re about inclusion. Now people who couldn’t try Mosh before can experience what we’re all about, and our loyal customers get even more delicious choices.”
Image Credit: Mosh
The bars now come in three new flavors including Peanut Chocolate Chip, Hazelnut Chocolate Chip and Chocolate Chip Cookie, which are each formulated with the brand's signature Cognizin Citicoline alongside its brain blend including lion's mane mushroom, ashwagandha, omega-3s and vitamins B12 and D3. The bars from the Maria Shriver and Patrick Schwarzenegger-founded brand maintain a plant-based recipe that offer 11-grams of protein or more, depending on the flavor.
Schwarzenegger himself spoke on the new MOSH snack bars saying, "We’ve always believed brain health nutrition should be for everyone. These vegan bars aren’t about replacing what we have—they’re about inclusion. Now people who couldn’t try Mosh before can experience what we’re all about, and our loyal customers get even more delicious choices.”
Image Credit: Mosh
Trend Themes
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Brain-health Focused Nutrition — The integration of cognitive-enhancing ingredients like Cognizin Citicoline and lion's mane in snacks represents a growing trend towards foods that contribute to mental wellness.
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Flavor Diversification in Snack Products — The launch of varied flavors such as Peanut Chocolate Chip and Hazelnut Chocolate Chip indicates a trend in offering diverse taste profiles to appeal to broader consumer preferences.
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Plant-based Protein Innovations — Snack bars that preserve a plant-based composition while delivering high protein content reflect a shift towards sustainable and health-conscious eating choices.
Industry Implications
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Functional Food and Beverage — This industry is seeing innovation in the development of products fortified with compounds known to support specific health outcomes, particularly in cognitive performance.
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Vegan and Plant-based Foods — The demand for plant-based products has spurred innovation in creating snacks that do not compromise on flavor or nutrition, targeting the growing vegan population.
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Health-conscious Snack Foods — As more consumers prioritize health, the snack industry is innovating to provide nutrient-dense alternatives that cater to dietary needs beyond just satiation.
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