The 2026 Social Good Trends build on various charitable and awareness-driven initiatives.
Corporate responsibility continues to be top of mind, and projects like Deloitte University Asia Pacific China are a great example. Designed by aoe, this 10,000-square-meter facility creates an immersive learning environment that emphasizes sustainability. Lush Cosmetics also takes corporate responsibility seriously. Earlier in 2025, the brand partnered with trans actress Dylan Mulvaney to launch 'The Late Bloomer' bath bomb. A portion of the proceeds from this item went toward empowering trans-led organizations in North America.
Female empowerment was also central to the 2026 Social Good Trends round-up, with examples including Dove and Sports Illustrated's campaign centered on female athletes and Sundae School’s 'Women of Weed' Campaign.
For more social good innovations in the year ahead, check out Trend Hunter’s 2026 Trend Report.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
