'Bliss by Tyla' is the newest must-sip smoothie on the Erewhon menu, blending tropical indulgence with purposeful impact. Launched in collaboration with Grammy-winning musician Tyla, this $22 limited-time drink is now available at Erewhon tonic bars across Los Angeles through mid-May.
Crafted with wellness in mind, Bliss by Tyla features the debut of MALK’s Organic Coconut Milk, paired with juicy mango, pineapple, and lemon for a sun-soaked flavor profile. A hint of hibiscus tea adds floral depth, while additions like dragon fruit coconut cream, vanilla collagen, and mineral-rich electrolytes round out its nutrient-packed recipe.
Beyond its refreshing taste, the smoothie supports a meaningful cause. A portion of the proceeds goes to 18twenty8®, a nonprofit dedicated to empowering young South African women through education and personal development -- an initiative close to Tyla’s heart.
Whether you’re chasing the latest celeb-backed trend or looking for a smoothie that gives back, Bliss by Tyla delivers flavor, function, and feel-good impact.
Image Credit: Erewhon
Why This Trend Is Growing
- Celebrity-branded Wellness Products
- Musicians collaborating on wellness products offer novel opportunities for cross-industry brand building and consumer engagement.
- Eco-conscious Ingredients
- The use of organic and nutrient-rich ingredients reflects a growing consumer preference for eco-friendly and health-focused food options.
- Cause-driven Consumerism
- Products that contribute to social causes resonate with ethically-minded consumers, enhancing brand loyalty and market differentiation.
Industries Being Reshaped
- Health and Wellness
- The health and wellness industry sees increasing integration of celebrity collaborations to drive product innovation.
- Beverage Industry
- The beverage industry is embracing exotic, nutrient-rich ingredients to cater to the health-conscious market.
- Non-profit Partnerships
- Collaborations between businesses and non-profits create synergistic opportunities to expand market impact and social responsibility.
