With brain-boosting protein bars, MOSH aims to help proactively care for the health of their brains in the same way that they invest in care for the rest of their body.
MOSH's bars were previously formulated with a brain fuel blend containing flaxseed, lion’s mane mushroom, Vitamin B12 and D3 and ashwagandha. The brand's reformulated bars now combine the signature brain blend with Cognizin Citicoline, a nootropic that supplies the brain with a patented form of citicoline.
The refreshed line of protein bars now also sports a fresh look with inviting colors. “Our first iteration of branding for MOSH was a great start for DTC,” said MOSH co-founder Patrick Schwarzenegger, “But as we push to go into retail, we’ve found we needed something bolder and brighter to stand out in the sea of bars."
What's Driving This Trend
- Brain-boosting Nutrition
- Combining nootropics with everyday snacks to enhance cognitive function offers a unique approach to functional foods.
- Functional Food Reformulation
- Reformulating products to include scientifically-backed ingredients reflects a growing consumer demand for health optimization.
- Nootropic Integration
- Integrating nootropic ingredients like Cognizin Citicoline into popular snacks paves the way for elevated daily wellness routines.
Who This Affects Most
- Functional Foods Industry
- The incorporation of brain-boosting blends in snacks aligns with the evolving consumer interest in holistic health.
- Nutraceuticals Industry
- Including nootropics in everyday dietary products expands the application of nutraceuticals beyond supplements.
- Health-conscious Consumer Goods
- Products that merge traditional convenience food with health benefits cater to the rising market of health-conscious consumers.
