Brain-Boosting Protein Bars

MOSH's Protein Bars are Packed with Nutrients for Brain Health

MOSH distinguishes itself as "The Brain Brand" and a creator of protein bars formulated with adaptogens, superfoods and vital brain nutrients. Developed with brain health experts and nutritionists, the nourishing protein bars can be found in flavors like peanut butter, chocolate and peanut butter chocolate that contain functional ingredients like ashwagandha, lion's mane mushroom, collagen and omega-3 fatty acids.

The brain-boosting formulas are powered by a grass-fed protein blend, a brain blend and other ingredients that help to curb cravings and "rejuvenate your mind, body and soul." With wellness and natural cognitive enhancements already being a part of many peoples' lifestyles in the form of nootropics, these bars offer a delicious way to support healthy brain functions.

Since brain health is vitally important to the brand, a percentage of its sales goes towards supporting Alzheimer's research. MOSH (Maria Owings Shriver Health) was founded by Maria Shriver and her son Patrick Schwarzenegger.

Brain-boosting Protein Bars
Opportunity to disrupt the protein bar market by targeting consumers who prioritize brain health and cognitive enhancement.
Functional Ingredients
Opportunity to capitalize on the demand for adaptogens, superfoods, and brain-boosting nutrients in the food and beverage industry.
Nootropics
Opportunity to combine nootropics and functional ingredients to create new products for cognitive enhancement in the health and wellness industry.

Industries Being Reshaped

Functional Foods
Opportunity to create functional food products that cater to consumers' need for brain health and cognitive enhancement.
Snack Foods
Opportunity to disrupt the snack food market by creating healthier alternatives that include brain-boosting ingredients.
Nutraceuticals
Opportunity to develop nutraceutical products that specifically target brain health and cognitive enhancement, leveraging the growing market demand.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 68%
Freshness 11%