From dairy-free egg nog to creamy chocolate bars, the October 2021 food trends reveal that oat milk is the season's star ingredient.
While oat milk is nothing new, the October 2021 food trends reveal that the non-dairy "milk" is being used in new and unique ways – not just as a base for smoothies and lattes. For instance, the Hershey Company recently unveiled a new 'Oat Made' line of chocolate bars that are vegan-friendly and made from an oat milk base. These new chocolate bars will be the cornerstone of the brand's new marketing push to promote its healthy, plant-based ingredient list.
Beyond chocolate, oat milk is also making its way into other desserts. For example, KFC recently added Oatley vegan ice cream to its menus in China.
SCORE
7.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 98%
Freshness 11%
