Meatless Farm Partners with Equinom to Deliver Yellow Pea Protein
Grace Mahas — September 9, 2021 — Lifestyle
References: equi-nom
Equinom, an Israeli plant-based nutrition company, will be partnering with Meatless Farm and its ingredients subsidiary, Lovingly Made Ingredients to create yellow pea protein. The new partnership will deliver up to 50% more protein in the grain, helping to reduce Lovingly Made Ingredients’ carbon footprint. This is especially noteworthy as yellow pea is one of the fastest-growing sources of protein in the plant-based market with an expected global worth of $140 billion by 2029.
In addition, the brand announced plans to l release its first limited edition pea concentrate to selected leading food manufacturers in an effort to make the alternative meat industry healthier, cleaner, and more valuable.
Image Credit: Shutterstock
In addition, the brand announced plans to l release its first limited edition pea concentrate to selected leading food manufacturers in an effort to make the alternative meat industry healthier, cleaner, and more valuable.
Image Credit: Shutterstock
Trend Themes
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Plant-based Protein — Equinom and Meatless Farm partnering to create pea-based protein.
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Yellow Pea Protein — Yellow pea protein is becoming a fast-growing source of protein in the plant-based market.
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Alternative Meat Industry — Meatless Farm's limited edition pea concentrate aims to make the alternative meat industry healthier, cleaner, and more valuable.
Industry Implications
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Food Production — Partnerships between plant-based nutrition companies and food manufacturers offer opportunities for disruptive innovation in food production.
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Sustainable Agriculture — Producing more protein from peas can help reduce carbon footprint, making sustainable agriculture a potential disruptive innovation opportunity.
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Health and Wellness — The growth of plant-based protein and the increased demand for healthier, cleaner meat alternatives creates opportunities for disruption in the health and wellness industry.
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