Veroni created a range of back-to-school snacks inspired by the traditional Italian "merenda," or light meal. There are four variations on this idea and they combine Italian salami (mild and spicy) with Provolone cheese, breadsticks and dry fruits like dried cranberries or apricots.
These portable snacking trays are just as easy to enjoy during the school day as they are afterward as an after-school treat. The Italian-inspired back-to-school snacks boast brain-boosting foods, proteins and other balanced ingredients that work just as well for adults as they do for growing kids. With this range, the brand hopes to "introduce [...] US consumers the Italian tradition and the key concepts that are popular in Italy, like Aperitivo and snack time."
Key Themes Behind This Trend
- Italian-inspired Snacks
- The trend towards international-inspired snack options for both children and adults offers opportunities for innovation in flavor combinations and packaging design.
- Brain-boosting Snacks
- The trend towards healthy and balanced snack options that promote cognitive function creates opportunities for innovation in ingredient selection and messaging.
- After-school Treats
- The trend towards convenient and indulgent snack options that can be enjoyed anytime of day offers opportunities for innovation in product formulation and marketing.
Where This Applies
- Food and Beverage
- The food and beverage industry can capitalize on these trends to develop new packaged snack products that cater to the growing demand for international flavors, healthy ingredients, and convenient snacking options.
- Education
- Educational institutions can incorporate these trends into their snack offerings to provide students with healthier and more diverse options that also appeal to their taste preferences.
- Travel and Tourism
- The travel and tourism industry can leverage these trends to promote international snack options in airports, hotels, and other transit points to cater to travelers seeking authentic and convenient food options.
