The new Olli Snack Packs were named an Editor's Top Summer 2024 Product Pick by Food & Beverage Magazine, highlighting a sweet and salty take-anywhere snack that's packed with protein and free from gluten. To create these convenient snack packs for all ages, the Italian-style salami brand teamed up with America's top fruit bar brand That's it. That's it. specializes in creating nutritious, minimally processed snacks with six real ingredients or less.
In the lineup, there are options with salami, fruit and cheese like the Soppressata and Asiago Cheese with an Apple + Mangoes Bar or the Genoa Salami and Mozzarella Cheese with an Apple + Cherry Bar, which are ready to pack for picnics or take on outdoor adventures to provide replenishment.
Key Themes Behind This Trend
- Protein-packed Snacks
- The merging of salami, cheese, and fruit creates a high-protein, on-the-go snack that caters to health-conscious consumers.
- Gluten-free Convenience Foods
- Providing gluten-free options highlights the growing demand for accessible, safe snacks for individuals with dietary restrictions.
- Minimal-ingredient Snacks
- The collaboration spotlighting minimally processed snacks with fewer ingredients resonates with the clean eating movement.
Where This Applies
- Food & Beverage
- Combining savory and sweet elements in snacks can diversify product lines and attract a broader demographic.
- Health & Wellness
- The focus on nutritious and minimally processed ingredients aligns with the increasing consumer interest in holistic health.
- Outdoor & Adventure
- Creation of portable, nutrient-dense snacks caters to the needs of outdoor enthusiasts seeking convenient sustenance.
