Pret a Manger, the international coffee house, just launched a new coffee subscription program in its New York and Washington D.C. stores. Named the Pret Coffee Subscription, this new service is perfect for frequent and loyal Pret customers.
The new service comes with one monthly fee, and in return, subscribers can enjoy up to five coffees or teas a day. The company ran a similar pilot program in the UK, and after great success, it is eager to launch a similar service for its American customer base.
Subscribers can choose between a Premium Plan, for USD 29.99 a month, or the Classic Plan, for USD 19.99 a month. Subscribers can also choose between iced or hot drinks and can even pick any milk alternative at no additional cost. Each subscriber will receive a free first month, and users are encouraged to sign up using Pret a Manger's revamped app.
Image Credit: Pret a Manger