Kroger and Instacart Launch 'Kroger Delivery Now'
Niko Pajkovic — September 17, 2021 — Business
American supermarket chain Kroger has teamed up with Instacart to launch 'Kroger Delivery Now,' an ultra-fast grocery delivery service that promises to drop off Kroger shoppers' orders in 30 minutes or less.
The new program will utilize Instacart's already existing online shopping platform, combining it with Kroger grocery stores located throughout the United States, which will function as fulfillment centers. All users have to do is visit the 'Kroger Delivery Now' website, locate a store near them, and begin choosing groceries from a selection of over 25,000 items. As part of the partnership, Instacart Express subscribers will receive 'Priority Delivery' for free on all Kroger orders over $10.
It shouldn't come as a surprise that a retailer as large as Kroger has decided to launch a grocery delivery service considering their massive rise in popularity during the pandemic.
Image Credit: Shutterstock
The new program will utilize Instacart's already existing online shopping platform, combining it with Kroger grocery stores located throughout the United States, which will function as fulfillment centers. All users have to do is visit the 'Kroger Delivery Now' website, locate a store near them, and begin choosing groceries from a selection of over 25,000 items. As part of the partnership, Instacart Express subscribers will receive 'Priority Delivery' for free on all Kroger orders over $10.
It shouldn't come as a surprise that a retailer as large as Kroger has decided to launch a grocery delivery service considering their massive rise in popularity during the pandemic.
Image Credit: Shutterstock
Trend Themes
1. Ultra-fast Delivery Services - The trend of ultra-fast delivery services like 'Kroger Delivery Now' will continue to grow as consumers seek convenience and speed in their shopping experience.
2. Online Grocery Shopping - The trend of online grocery shopping will continue to disrupt the traditional brick-and-mortar retail space as more people embrace the convenience of shopping from home.
3. Partnerships Between Retailers and Delivery Services - Partnerships between large retailers like Kroger and delivery services like Instacart will allow for faster delivery times and a more streamlined shopping experience for consumers.
Industry Implications
1. Grocery Retail Industry - The grocery retail industry will need to innovate their delivery services to keep up with the growing trend of ultra-fast grocery delivery services like 'Kroger Delivery Now.'
2. Delivery Services Industry - The delivery services industry will continue to see growth opportunities as more retailers like Kroger partner with them to offer faster delivery times and expanded services.
3. Online Shopping Industry - The online shopping industry will continue to disrupt the brick-and-mortar retail space as more people embrace the convenience of shopping from home and expect faster delivery times.
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