Contactless product testers, virtual stores and fully automated formats are just a few of the top 2021 retail trends and they reflect changes in consumer shopping behaviors that will impact the immediate future and years beyond. While many brands have begun expanding or exploring more online systems to bolster their businesses, consumers are making the most og high-quality, convenient experiences that can be had safely from the comfort of home.
Offline shopping experiences are increasingly drawing from the advantages of online shopping systems, and immersive new offerings are being created in store. Standout examples include phygital locations like the Nike Rise Seoul concept store and entirely virtual flagships from luxury fashion houses.
Find more retail innovations in the Trend Hunter 2022 Trend Report.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
