Harry Potter New York, which opened on June 3rd, 2021, is an atmospheric three-storey retail store themed after the popular Harry Potter franchise. The expansive store offers a magical shopping experience that includes an exclusive virtual reality adventure with characters from the franchise–alongside numerous other interactive features.
Harry Potter New York is steeped in a persistent wizarding ambiance that enhances the shopping experience. Much of the décor takes inspiration from the movies' sets and animated spells and enchantments are abundant throughout the store. Fans of the films can get their own wand at the Wand Shop or enjoy a beverage from the Butterbeer Bar. Harry Potter New York also hosts the first House of MinaLima, a store dedicated to Harry Potter art and merchandise from graphic designers Miraphora Mina and Eduardo Lima.
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