Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

Wizard-Themed Retail Experiences

The Harry Potter New York Store Offers Exclusive VR Adventures

— June 7, 2021 — Business
Harry Potter New York, which opened on June 3rd, 2021, is an atmospheric three-storey retail store themed after the popular Harry Potter franchise. The expansive store offers a magical shopping experience that includes an exclusive virtual reality adventure with characters from the franchise–alongside numerous other interactive features.

Harry Potter New York is steeped in a persistent wizarding ambiance that enhances the shopping experience. Much of the décor takes inspiration from the movies' sets and animated spells and enchantments are abundant throughout the store. Fans of the films can get their own wand at the Wand Shop or enjoy a beverage from the Butterbeer Bar. Harry Potter New York also hosts the first House of MinaLima, a store dedicated to Harry Potter art and merchandise from graphic designers Miraphora Mina and Eduardo Lima.

Image Credit: Forbes
Trend Themes
1. Wizard-themed Retail - Brands can create immersive retail experiences by incorporating elements from popular wizarding franchises to enhance the shopping experience
2. Virtual Reality Experiences - Integrating virtual reality components within retail spaces gives customers a unique opportunity to interact with brands and characters while also providing an immersive experience
3. Merchandise Curation - Specialized stores that curate and feature unique product offerings, such as a House of MinaLima, can attract customers seeking exclusive or hard-to-find merchandise
Industry Implications
1. Retail - Retailers can incorporate immersive elements that are inspired by popular movie franchises and incorporate them into the shopping experience to increase engagement and foot traffic
2. Entertainment - Themes from beloved entertainment franchises such as Harry Potter can be used to create immersive experiences that allow fans to become fully immersed in the world created by the franchise
3. Art and Design - Creating unique and specialized art and designs that are inspired by popular franchises can be the foundation for successful merchandise stores that cater to niche markets and collectors
5.7
Score
Popularity
Activity
Freshness