Daxko — the leading software provider for health, fitness, and wellness organizations — has announced the acquisition of FitnessForce, which is an award-winning, modern, API-first membership management platform purpose-built for multi-location, franchise, and international fitness operators. This strategic move broadens Daxko's global fitness software portfolio, which now serves every type of fitness and community wellness organization — from boutique studios and trainers to large health clubs and the largest franchisors operating in the world's fastest-growing markets.
FitnessForce delivers the local capabilities that operators running multiple locations, brands, and geographies require on day one. This includes local payments, biometric access, tax compliance, WhatsApp-native communications, AI-powered insights, and native franchise economics with royalty visibility and automated collection across franchisees and master franchisees. The platform can be deployed as a complete out-of-the-box solution or used headlessly, with its 1,100+ APIs allowing operators to build their own member and staff experiences.
Image Credit: Daxko
What's Driving This Trend
- Api-first Fitness Platforms
- Modular software architectures create room for fitness operators to customize member, staff, and franchise experiences across markets without replacing core systems.
- Localized Wellness Operations
- Built-in regional payments, tax compliance, and messaging features reflect growing demand for platforms that support global expansion with market-specific functionality.
- AI-powered Franchise Management
- Automated insights, royalty tracking, and collection tools signal a shift toward smarter systems that reduce complexity for multi-location fitness brands.
Who This Affects Most
- Fitness Software
- Enterprise-grade membership platforms are evolving into flexible ecosystems that serve boutiques, health clubs, franchises, and international operators through unified infrastructure.
- Health and Wellness
- Digital operating systems are becoming central to wellness organizations seeking scalable engagement, access control, and member management across diverse service models.
- Franchise Technology
- Purpose-built tools for royalty visibility, master franchise oversight, and automated financial workflows are reshaping how distributed brands manage growth.
