LeisureLabs has established a new independent sister company called Connect. Focused on developing enterprise-grade digital products, this new venture is designed to address the persistent issue of fragmented technology systems within the fitness, leisure, and wellness industries.
Connect operates from the UK with a global scope and is structured around a shared delivery model that allows lessons from each deployment to inform subsequent projects. The company is led by a newly appointed CEO alongside the co-founders of LeisureLabs. Connect's inaugural product portfolio includes LeisureWise, an AI-powered recommendations platform developed in partnership with South Downs Leisure and Abbeycroft Leisure. This tool has shown early user engagement with a notable percentage of members acting on generated suggestions.
Image Credit: LeisureLabs
Key Themes Behind This Trend
- Enterprise-grade Wellness Platforms
- A shift toward scalable, secure digital platforms designed for enterprise needs that can consolidate fragmented systems and standardize data across multisite leisure organizations.
- AI-powered Member Recommendations
- Personalized recommendation engines driven by behavioral and membership data that can significantly increase engagement and conversion by surfacing timely, relevant activities to users.
- Shared Delivery Product Models
- Cross-client learning frameworks where deployments inform subsequent implementations, enabling rapid iteration and cost-efficient scaling of digital products across operators.
Where This Applies
- Fitness and Leisure Operators
- Operators managing clubs and centers that can benefit from integrated enterprise tools to reduce operational silos and enhance member retention through unified experiences.
- Wellness Technology Vendors
- SaaS and platform providers in the wellness ecosystem that could leverage modular, enterprise-focused solutions to address interoperability and data standardization gaps.
- Public Sector Leisure Services
- Municipal and trust-run leisure providers that often face legacy fragmentation and could realize improved service delivery and community engagement from consolidated digital systems.
