The first Amazon Fresh store recently opened its doors in the UK and it shares a tech-fueled experience that helps people skip the lines and "just walk out." Within the store, customers must use the Amazon app with their mobile device and items are automatically added to their cart so that they can be charged to the associated Amazon account. With this technology, the store is introducing people to the concept of "just walk out shopping" with in-store signage.
Instead of finding long lines and barriers like checkout counters, the till-free store makes the most of available space, maximizes retail square footage and allows plenty of room for social distancing.
The shop also serves as a place where people can pick up pre-ordered items and Amazon parcels.