7-Eleven and Airbnb are Opening a New Luxury Store to the Public
Laura McQuarrie — January 25, 2021 — Business
References: airbnb & prnewswire
7-Eleven and Airbnb are giving gamers the chance to book a private stay at the all-new luxury 7-Eleven convenience store before it officially opens its doors to the public. The brand-new store in Texas has been set up as a "gaming paradise" and it promises to treat guests to the "ultimate one-night game-cation" with all-night access to a Playstation 5 console, Slurpee drinks, a big-screen TV, luxury loungers and much more.
The gaming experience also gives guests the chance to tune in for an exclusive one-hour Twitch streaming session with the gamer and founder of FaZe Clan, FaZe Temperrr. This new store is one of six across the country that serves as a testing ground for new innovations.'
As the experience is being offerd mid-pandemic, 7-Eleven and Airbnb have health and safety protocols in place to protect pairs that book their stay at the store.
The gaming experience also gives guests the chance to tune in for an exclusive one-hour Twitch streaming session with the gamer and founder of FaZe Clan, FaZe Temperrr. This new store is one of six across the country that serves as a testing ground for new innovations.'
As the experience is being offerd mid-pandemic, 7-Eleven and Airbnb have health and safety protocols in place to protect pairs that book their stay at the store.
Trend Themes
1. Convenience Store Accommodations - The trend of convenience store chains offering unique accommodations can disrupt traditional hotel stays and expand their customer base.
2. Gaming-themed Hospitality - The trend of creating gaming-inspired hotel rooms can lead to disruptive innovation in the hospitality industry and attract younger demographics.
3. Collaborative Experiential Marketing - The trend of collaborations between companies like 7-Eleven and Airbnb can create disruptive innovation opportunities through unique and memorable experiences for customers.
Industry Implications
1. Hotel and Accommodations - Hotels could face increased competition from unconventional accommodations offered by companies such as convenience stores and vacation rental platforms.
2. Gaming and Entertainment - Gaming and entertainment industries could leverage the trend of gaming-inspired accommodations and collaborate with hospitality brands to offer unique experiences for gamers and enthusiasts.
3. Experiential Marketing - Experiential marketing agencies could work with brands to create memorable and shareable experiences like the gaming paradise offered by 7-Eleven and Airbnb's store for disruptive advertising.
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