McDonald's and FaZe Clan are Hosting "Friendsgaming" This Year
Laura McQuarrie — November 2, 2021 — Lifestyle
References: prnewswire
There's Thanksgiving, Friendsgiving and then there's Friendsgaming, an all-new event from McDonald's and FaZe Clan that kicks off on November 20th. Friendsgaming is described as a "juicy new tradition, inspired by the undeniable way McDonald's just hits different during an intense gaming session" and people are invited to participate by fueling up with one of the fast food chain's Crispy Chicken Sandwiches.
The event is kicking off in the evening with a special live Twitch stream on FaZe Swagg's channel, which will host a live chat with exclusive giveaways. The McDonald's x FaZe Clan collab also introduces special gear such as The Crispy Chicken Sandwich Expansion Pack, complete with custom accessories for gamers of all levels, like the FaZe Clan x McDonald's controller and keyboard decals.
The event is kicking off in the evening with a special live Twitch stream on FaZe Swagg's channel, which will host a live chat with exclusive giveaways. The McDonald's x FaZe Clan collab also introduces special gear such as The Crispy Chicken Sandwich Expansion Pack, complete with custom accessories for gamers of all levels, like the FaZe Clan x McDonald's controller and keyboard decals.
Trend Themes
1. Gaming-focused Marketing - Opportunity for brands to create unique and interactive experiences that capitalize on the increasing popularity of gaming culture.
2. Collaborative Partnerships - Opportunity for brands to team up with popular influencers and online communities for mutually beneficial partnerships.
3. Food and Gaming Crossover - Opportunity for brands to explore the intersection of the gaming and food industries, and create products/experiences that cater to this niche audience.
Industry Implications
1. Fast Food - Fast food companies can leverage gaming partnerships and events to create unique marketing opportunities and attract younger audiences.
2. Video Games - Gaming companies can team up with brands to create new types of in-game experiences or collaborations with real-world brands.
3. Influencer Marketing - Brands can work with popular gaming influencers to reach a wider audience and create engaging content.
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