'Delimex Taquitos' announced its latest promotional campaign titled 'Feeding Gamers.' The word "feeding" in this context is a gaming term that refers to constantly losing to the enemy team in order to bolster the enemy team's score. As Delimex Taquitos is steadfast in its support for gamers, the company will be feeding gamers in November 17th and 18th both in-game and in real life.
The company is creating an in-game team in 'Call of Duty: Modern Warfare 2,' 'Call of Duty: Warzone 2,' and 'Overwatch 2.' Then, in each of these games, the team will be allowing other players to kill them, essentially "feeding" the other players in game. This will then translate to real life, as players who take down Delimex Taquitos' team will receive coupons for the brand's taquitos in the real world.
Image Credit: Delimex Taquitos
What Makes This Trend Stand Out
- Gaming Promotions
- Delimex Taquitos' 'Feeding Gamers' initiative demonstrates a trend of using gaming as a platform for brand marketing and promotions.
- In-game Advertising
- The integration of Delimex Taquitos' brand promotion into popular video games highlights the trend of in-game advertising.
- Brand Engagement Through Gaming
- Delimex Taquitos' initiative demonstrates a trend of engaging with audiences through gaming experiences to promote brand loyalty.
Sectors Adopting This
- Fast Food
- Promotional campaigns like Delimex Taquitos' 'Feeding Gamers' initiative present an opportunity for fast food brands to reach a younger, tech-savvy audience.
- Video Games
- The success of Delimex Taquitos' in-game team demonstrates an opportunity for video game developers to partner with brands and monetize in-game advertising.
- Marketing and Advertising
- The utilization of gaming and other non-traditional platforms for marketing and advertising presents an opportunity for creative agencies to add value to their services and innovate in the industry.
