'Delimex' is a subsidiary of Kraft Heinz that was founded by Oscar Ancira Sr., a Mexican-born entrepreneur, recently launched a new collection of frozen CPGs for retail shelves. Delimex refreshed both the recipes and the packaging for these products, ensuring that each item is more enjoyable than it was before. Additionally, the new packaging is more clear and appealing, allowing the products to pop-out on retail shelves.
The new lineup includes' Beef Corn Taquitos,' 'Beef and Cheese Flour Taquitos,' 'Beef and Cheddar Rolled Tacos,' 'Chicken Corn Taquitos,' and 'Chicken and Cheese Flour Taquitos.' According to Delimex, each item is now packed with nearly double the filling than it had before.
Rachel Drof, the director of brand communications at Delimex, stated: "We are excited for fans to try our new and improved product and experience the golden crispy shell, melty cheese and shredded meat, giving your senses a moment to come alive."
Image Credit: Delimex
What's Driving This Trend
- Frozen CPG Foods
- Exploring the use of innovative packaging, flavors, and ingredients in creating a unique brand identity for frozen foods.
- Improved Recipes for CPG Foods
- Developing updated recipes to make the CPG foods more enjoyable, packed with more filling, and flavorful.
- Premium Packaging for CPG Foods
- Revitalizing and refreshing packaging for foods and exploring the power of aesthetic and branding in enhancing product appeal on retail shelves.
Who This Affects Most
- Processed Foods Industry
- Innovating CPG foods with unique and improved recipes, filling, and packaging to attract new customers and retain old ones.
- Frozen Foods Industry
- Embracing the use of flavors, ingredients, and packaging to create a unique brand identity that stands out on retail shelves and increases market share.
- CPG Manufacturing Industry
- Investing in new and innovative technology, and production techniques to create high-quality and premium CPG food products for customers to enjoy.
