From sim-racing esports deals to sci-fi series-inspired games, this list of game trends for the forthcoming year highlights the plethora of business opportunities available in the gaming and esports sectors.
One notable contribution is the bespoke crystal trophy created by Swarovski for the 2022 FNCS Invitational, an esports event hosted by Fortnite developers Epic Games. This innovation showcases how even jewelry companies can capitalize on the growth being documented in the esports industry.
Additionally, Ralph Lauren will organize a number of activations to foster a relationship with the gaming community and celebrate its esports debut, including a Twitch live stream launch event. Ralph Lauren will also be the first luxury brand to cohost a Fortnite player competition.
For more games trends in the year ahead, check out Trend Hunter's 2024 Trend Report.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
