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India-Based Esports Partnerships

Puma Enters the Indian Esports Market with Revenant Esports

— October 7, 2022 — Tech
PUMA has entered the South Asian esports scene for the first time in cooperation with Revenant Esports, granting the sports giant the position of official kit supplier for the organization. By partnering with an Indian esports team, PUMA will be able to bolster its international presence and attract a younger audience. Revenant is one of India’s up-and-coming esports organizations, with rosters for games like Call of Duty: Mobile and Battlegrounds: India.

PUMA has already made waves in the esports scene as a partner of the North American organization GEN.G, and the brand is currently affiliated with RKDO.

“PUMA is one of the most successful sports brands in the world and it makes us extremely proud to be the first Esports team in India to be associated with them. This partnership is a step in the right direction for Revenant Esports and a testament to our aim of enriching the experience of the Esports community and our fans,” said Rohit Jagasia, Founder and CEO of Revenant Esports.

Image Credit: PUMA, Revenant Esports
Trend Themes
1. South Asian Esports Expansion - PUMA's partnership with Revenant Esports in India indicates a growing trend in expanding into the South Asian esports market.
2. Brand Partnerships in Esports - PUMA's partnerships with multiple esports organizations showcases the increasing trend of brands seeking to tap into the esports market through team sponsorships.
3. Youth Targeting in Sports Marketing - By partnering with esports organizations like Revenant, PUMA is tapping into the trend of sports brands aiming to attract a younger audience through esports sponsorship.
Industry Implications
1. Esports - The partnership between PUMA and Revenant Esports highlights the growing opportunities for companies within the esports industry to form strategic partnerships with established sports brands.
2. Sports Apparel - PUMA's partnership with Revenant Esports provides a chance for the sports apparel industry to gain exposure within the growing esports market.
3. Marketing and Advertising - The trend of sports brands partnering with esports organizations indicates a disruptive innovation opportunity for marketing and advertising companies seeking to enter the esports market through strategic partnerships.
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