Popular eSports organization Gen.G teamed up with sports footwear and apparel company PUMA to release a brand new range of limited-edition eSports jerseys that aimed to celebrate the 2021 League of Legends world championship.
These stylish eSports jerseys, which worn by the League of Legends Champions Korea team at the world championships, were specifically designed with the aim of "capturing the energy and spirit of the team," according to Heron Preston, the designer who crafted the artwork that adorns the pieces in this collection.
Released as part of the latest phase of the burgeoning collaboration between Gen.G and Puma, these eSports jerseys don't merely speak to the growing popularity of League of Legends merchandise, but rather hint at how partnerships between conventional sports and eSports brands can help create new markets.
Image Credit: Gen.G
What's Driving This Trend
- Esports Merchandise
- The growing popularity of eSports merchandise presents an opportunity for brands to develop collaborative collections that capture the energy of players and their teams.
- Cross-industry Collaboration
- Partnerships between conventional sports and eSports brands can create new markets and appeal to a wider range of both traditional and modern fans.
- Limited-edition Collectibles
- Producing limited-edition items, such as Gen.G's eSports jerseys, can create demand among fans who seek unique and exclusive memorabilia.
Who This Affects Most
- Esports
- eSports organizations can collaborate with sports apparel brands to release stylish and unique merchandise for fans.
- Sports Apparel
- Traditional sports apparel companies, such as Puma, can expand their market and reach a new audience by partnering with eSports brands.
- Collectibles
- The emergence of limited-edition merchandise in the eSports industry presents a new opportunity for the collectibles market to expand and target a younger demographic.
