Skyesports announced a new partnership with 'The Pokemon Company' for the purpose of hosting a Pokemon UNITE tournament in India. The Pokemon Company is a Nintendo-owned studio that is responsible for the majority of the Pokemon games and spin-offs, such as the recently-released Pokemon UNITE massive online battle arena (MOBA) game.
The tournament will be part of the Skyesports Championship 4.0, a large tournament festival hosted by the South Asian esports organization. The qualifiers for the tournament will be from November 21st to December 2nd, while the playoffs will be from December 3rd to 13th. The Pokemon UNITE tournament on its own will feature a prize pool of Rs 2.25m, or roughly $24,000 USD. The tournament will be livestreamed from all Skyesports channels, making this one of the largest Pokemon UNITE events ever in India.
Image Credit: Skyesports
What's Driving This Trend
- South-asian Esports Tournaments
- The rise of South Asian esports tournaments create opportunity for partnerships with gaming companies and platforms
- Massive Online Battle Arenas (mobas)
- The popularity of MOBAs like Pokemon UNITE suggest an opportunity for game developers and esports organizations to focus on this game genre
- Livestreaming Events
- The growing trend of livestreaming events offers opportunities for brands to sponsor and partner with popular esports tournaments
Who This Affects Most
- Esports
- The South Asian esports industry is growing, creating opportunities for event organizers, content creators, and marketers to capitalize on the trend
- Gaming
- The popularity of MOBAs like Pokemon UNITE suggest an opportunity for game developers and publishers to create new games, as well as optimize existing MOBAs
- Media & Entertainment
- The growing popularity of esports tournaments and livestreaming events offers opportunities for media and entertainment companies to create or acquire content targeting esports viewers and fans
