Heinz Hidden Spots is a new campaign from agency Gut São Paulo that targets Call of Duty: Warzone Pacific players with the intention of giving them safe havens for escaping their enemies and time for a snack break. According to Heinz brand director Ashleigh Gibson, "80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games like Call of Duty, where an ill-timed break can cost you the match." This campaign taps into gamers' snacking habits and it highlights some of the best-hidden spots on the new Caldera map, which just launched in early December.
The brand collaborated with top streamers to find the best spots for safe snacking and across social media, gamers are encouraged to tune in to keep discovering more.
Image Credit: Heinz
What's Driving This Trend
- Snacking Gamer Campaigns
- More brands will launch campaigns that leverage gamers' snacking habits during gameplay to increase brand awareness and customer engagement.
- In-game Advertising
- The convergence of gaming and advertising will continue to create opportunities for brands to reach a captive audience through in-game placements and collaborations.
- Gamification of Advertising
- The use of gamification in advertising will increase as brands look to create more interactive and engaging experiences for their customers.
Who This Affects Most
- Food and Beverage Industry
- Food and Beverage companies can explore collaborations with gaming platforms and streamers to promote their products in-game and reach a wider audience of gamers.
- Gaming Industry
- Gaming companies can develop new features and partnerships that integrate snacking and other everyday activities into gameplay to create a more immersive and seamless experience for users.
- Advertising Industry
- Advertising agencies can explore the potential of in-game advertising and gamification as a way to create unique advertising campaigns that resonate with a younger and tech-savvy audience.
