Coca-Cola and McDonald’s Extend their Partnership with Brag House
Kanesa David — November 2, 2023 — Tech
References: braghouse & esportsinsider
Coca-Cola and McDonald's have reaffirmed their partnerships with the collegiate esports and gaming platform, Brag House. This renewed collaboration has given rise to the Golden Royale Cup, a Fortnite tournament designed to cater to students across four regions in the United States. The tournament is set to unfold in various states throughout November 2023.
Following the success of similar Fortnite events in Southern California with Historically Black Colleges and Universities (HBCUs), where Coca-Cola and McDonald's played pivotal roles as lead sponsors, this partnership extension aims to further engage with the Gen Z demographic through casual gaming experiences.
“Brag House has identified an underserved casual gaming audience and filled the void with a platform that encourages community, engagement and above all, fun. For brands, this represents a fantastic opportunity to be visible, authentically engaged and active in the hard to reach Gen Z demographic," said Lavell Juan, CEO and Co-Founder of Brag House.
Image Credit: Brag House
Following the success of similar Fortnite events in Southern California with Historically Black Colleges and Universities (HBCUs), where Coca-Cola and McDonald's played pivotal roles as lead sponsors, this partnership extension aims to further engage with the Gen Z demographic through casual gaming experiences.
“Brag House has identified an underserved casual gaming audience and filled the void with a platform that encourages community, engagement and above all, fun. For brands, this represents a fantastic opportunity to be visible, authentically engaged and active in the hard to reach Gen Z demographic," said Lavell Juan, CEO and Co-Founder of Brag House.
Image Credit: Brag House
Trend Themes
1. Collegiate Esports Tournaments - Coca-Cola and McDonald's extend their partnership with Brag House to organize the Golden Royale Cup, a Fortnite tournament catering to students.
2. Engaging Gen Z Through Gaming - Coca-Cola and McDonald's aim to further captivate the Gen Z demographic by extending their collaboration with Brag House to provide casual gaming experiences.
3. Filling the Gap in Casual Gaming - Brag House's platform for casual gaming has identified and catered to an underserved audience, offering brands an opportunity to engage with the hard to reach Gen Z demographic.
Industry Implications
1. Beverage - Coca-Cola extends its partnership with Brag House, presenting an opportunity for increased brand visibility and engagement with the Gen Z demographic through the Golden Royale Cup tournament.
2. Fast Food - McDonald's renewed collaboration with Brag House creates a chance to authentically connect with the Gen Z demographic through casual gaming experiences, amplifying their brand presence.
3. Esports and Gaming - Brag House's partnership extensions with Coca-Cola and McDonald's demonstrate the potential for disruptive innovation in the esports and gaming industry, particularly in engaging the Gen Z audience through casual gaming platforms.
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