Bud Light NEXT Announced a Partnership with the EVO Tournament
Colin Smith — August 4, 2022 — Marketing
References: evo.gg & esportsinsider
Bud Light announced the Bud Light NEXT x EVO partnership with the 'Evolution Championship Series' (EVO). EVO is the premier esports tournament for the most popular fighting games in the world, such as 'Street Fighter,' 'Mortal Kombat,' and 'Super Smash Brothers.' This partnership will see Bud Light NEXT supply the event venues with drinks and special experiences for attendees.
Bud Light NEXT noted that it will open a lounge at the EVO venue that will allow attendees to try, and learn more about, the Bud Light NEXT drink lineup. These beers are marketed as carbon-neutral, zero-calorie "eco-beers" that push the industry in a positive direction without compromising on flavor or price.
One noteworthy aspect of the Bud Light NEXT x EVO partnership is the increased validity of the fighting game community (FGC) and its space in global esports. A high-profile partner like Bud Light will shine a brighter light on the tournament, attracting new and returning fans alike to the popular esports scene.
Image Credit: Bud Light, EVO
Bud Light NEXT noted that it will open a lounge at the EVO venue that will allow attendees to try, and learn more about, the Bud Light NEXT drink lineup. These beers are marketed as carbon-neutral, zero-calorie "eco-beers" that push the industry in a positive direction without compromising on flavor or price.
One noteworthy aspect of the Bud Light NEXT x EVO partnership is the increased validity of the fighting game community (FGC) and its space in global esports. A high-profile partner like Bud Light will shine a brighter light on the tournament, attracting new and returning fans alike to the popular esports scene.
Image Credit: Bud Light, EVO
Trend Themes
1. Eco-beer - An opportunity to tap into the growing trend of eco-friendly products by offering a carbon-neutral beer lineup.
2. Esports Partnerships - A chance to collaborate with the esports community and provide unique experiences for attendees that meet their interests.
3. Branded Event Lounges - An opportunity to create brand-specific lounges at events, offering exclusive experiences for attendees while raising brand awareness and visibility.
Industry Implications
1. Beverage Industry - The chance to create eco-friendly beverages that appeal to the environmentally-conscious consumer.
2. Esports Industry - The opportunity to collaborate with brands and create unique experiences for attendees, increasing the visibility and legitimacy of esports as a whole.
3. Events and Experiences Industry - A chance to offer unique branded lounges and experiences at events, increasing brand visibility and creating more memorable experiences for attendees.
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