Bud Light, the official beer sponsor of the NFL, is kicking off the start of a new NFL season with the introduction of Kickoff Beers. These special cans feature team logos and special messages for fans, and they're featured in a spot alongside NFL stars Travis Kelce and George Kittle. Throughout the NFL season, a short version of the spot will be broadcasted and it remixes a famous NFL theme song with the sound of Bud Light's beer being opened.
Bud Light's limited-edition NFL team packaging is also coming to the metaverse and in partnership with the NFL, Bud Light is launching the Bud Light x NFL Ultimate Fandom NFT collection. The digital collectibles replicate the packaging and ownership of a non-fungible token grants holders entry into a survivor pick'em tournament.
What's Driving This Trend
- Sports Team-themed Products
- Opportunity for businesses to create limited edition products featuring sports team logos and customized messages to capture fan excitement during a new season.
- NFT Collectibles
- Disruptive innovation opportunity for businesses to create digital collectibles featuring popular branding and associations with high fan engagement consuming industries.
- Metaverse Launches
- Opportunity for businesses to build branding campaigns and releases in partnership with the metaverse to reach a growing virtual community of consumers.
Who This Affects Most
- Alcohol
- The beverage industry can expand offerings by partnering with sports leagues and teams to offer customized packaging and promotions for seasonal events.
- Sports Entertainment
- Incorporating branding and merchandise sales with popular sports leagues and teams can expand fan appreciation and team loyalty.
- Blockchain and Cryptocurrency
- Securing and leveraging blockchain technology to offer NFT collectibles for fan engagement creates potential revenue streams in industries such as gaming, entertainment, and advertising.
