The Homesick x Bud Light Tailgate Candle helps to make football season a little more cozy at home by sharing sporty scents. As the partnering brands describe, "The fragrance features a blend of familiar football staples: lawn chairs, hops, and fresh jersey; grass, bleachers, and dried face paint; cedar, ol' pigskin, and smoked charcoal." The candle is packaged in a jar that reminds of a beer can and it's complete with Bud Light's signature blue color.
Fans will appreciate that the official beer sponsor of the NFL created a special way to make game days even more special this year. Perfect for gifting, The Homesick x Bud Light Tailgate candle can even be personalized with a custom message for an additional cost. This keepsake has the potential to preserve memorable quotes, memories of favorite players and much more.
What's Driving This Trend
- Tailgate-inspired Candles
- There is a potential to create a line of scented candles inspired by different tailgate parties and events
- Personalized Candle Gifts
- The trend for personalized candle gifts could be applied to other sports teams, fandoms, or similar events
- Sports Merchandising
- There is potential to create more sport-inspired scents and merchandising opportunities using elements of the game
Who This Affects Most
- Candle Industry
- The candle industry could benefit by extending its offerings of candles inspired by various sports and event themes
- Sports Merchandising Industry
- Sports merchandising could use scents as part of their branding strategy
- Gift Industry
- The gift industry can create more customizable and personalized gifts with scents like candles that bring back memories
