Customizable Football Candles

Clean the Sky - Positive Eco Trends & Breakthroughs

The Homesick x Bud Light Tailgate Candle Creates a Cozy Game Day

— September 23, 2021 — Art & Design
The Homesick x Bud Light Tailgate Candle helps to make football season a little more cozy at home by sharing sporty scents. As the partnering brands describe, "The fragrance features a blend of familiar football staples: lawn chairs, hops, and fresh jersey; grass, bleachers, and dried face paint; cedar, ol' pigskin, and smoked charcoal." The candle is packaged in a jar that reminds of a beer can and it's complete with Bud Light's signature blue color.

Fans will appreciate that the official beer sponsor of the NFL created a special way to make game days even more special this year. Perfect for gifting, The Homesick x Bud Light Tailgate candle can even be personalized with a custom message for an additional cost. This keepsake has the potential to preserve memorable quotes, memories of favorite players and much more.

Trend Themes

  1. Tailgate-inspired Candles — There is a potential to create a line of scented candles inspired by different tailgate parties and events
  2. Personalized Candle Gifts — The trend for personalized candle gifts could be applied to other sports teams, fandoms, or similar events
  3. Sports Merchandising — There is potential to create more sport-inspired scents and merchandising opportunities using elements of the game

Industry Implications

  1. Candle Industry — The candle industry could benefit by extending its offerings of candles inspired by various sports and event themes
  2. Sports Merchandising Industry — Sports merchandising could use scents as part of their branding strategy
  3. Gift Industry — The gift industry can create more customizable and personalized gifts with scents like candles that bring back memories
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