Igloo, The Cooler Brand, is celebrating its fifth consecutive season of partnership with the NFL, continuing to offer fans a lineup of officially licensed, team-branded coolers and drinkware. Headlining the 2025-26 range is the NFL Team WWE Cooler Fanny Pack, priced at $59.99 and available for 24 teams. This wearable insulated cooler holds up to four cans and features adjustable straps for waist or sling wear. It showcases custom team colors and logos for a truly unique display of sportsmanship.
Fans can also enjoy the 1-liter team-branded Beer Mug, available for 15 teams. This stainless-steel tumbler keeps drinks hot or cold, features a leakproof flip-top lid, and includes an ergonomic handle for easy use.
The collection also includes the Legacy 20 Qt Cooler, styled as a classic ice chest with team branding, as well as stainless steel drinkware, such as the 16 Oz Can and the 32 Oz Leopard Travel Mug. The collection has been expanded for 2025 with additional teams.
Image Credit: Igloo
Why This Trend Is Growing
- Personalized Fan Merchandise
- The surge in personalized, team-branded coolers and drinkware reflects consumer demand for items that celebrate individuality in the era of fandom.
- Wearable Drinkware Innovation
- The introduction of wearable insulated coolers, like the WWE Cooler Fanny Pack, signifies a shift towards mobility and convenience in beverage storage solutions.
- Premium Sports Drinkware
- The development of high-end, stainless-steel tumblers with team logos indicates a consumer preference for durable, premium materials in sports-themed products.
Industries Being Reshaped
- Sports Merchandise
- The expansion of sports merchandise to include innovative cooler and drinkware designs opens new avenues for fan engagement and brand loyalty.
- Outdoor Gear & Accessories
- Collaborations between sports leagues and outdoor gear brands highlight a growing market segment that caters to tailgating and outdoor event enthusiasts.
- Beverage Accessory Manufacturing
- Advancements in ergonomic and multifunctional beverage containers, inspired by sports themes, showcase potential growth in the drinkware manufacturing sector.
