Football season will be starting soon and Pepsi wants to make the at-home watching experience as comfortable and convenient for fans as possible with its Pepsi Gametime Fridge TV. Pepsi knows that even being out of eyesight of the TV for a moment could cause fans to miss a critical moment of action and the Gametime Fridge TV helps to prevent this by making drinks much more easily accessible.
The branded Gametime Fridge TV with a 55" 4K LED screen and 16-can beverage refrigerator is being given away to one lucky football fan via sweepstakes.
The introduction of the Pepsi Gametime Fridge TV follows the renewal of Pepsi's four-decade partnership with the NFL earlier this year. With this continued partnership and a fridge-TV hybrid, the brand wants to remind football fans that the experience is #BetterWithPepsi.
Why This Trend Is Growing
- Hybrid Appliances
- Combining different home appliances creates new opportunities for brands to offer innovative and functional devices.
- Enhanced Fan Experience
- Providing functional devices or services that enhance the user's experience while following their passion can create a loyal and engaged fan base for brands.
- Gamification Marketing
- Using contests or giveaways to promote products while engaging with the customer at the same time can lead to a successful marketing campaign.
Industries Being Reshaped
- Consumer Electronics
- Developing and marketing innovative devices for consumers' entertainment needs can optimize sales for consumer electronic brands.
- Beverage
- Partnering with sporting or entertainment companies to promote drinks during events activity can significantly increase revenue for beverage brands.
- Marketing and Advertising
- Offering interactive and engaging campaigns can create loyal and engaged audiences while also promoting products for marketing and advertising agencies.
