From interactive augmented reality packaging and immersive metaverse activations to next-gen branding collaborations, the top September 2022 branding ideas offer a look at the future of marketing and engagement.
Increasingly, brands are making their presence known in the metaverse with everything from virtual distillery destinations to branded clothing drops and campaigns with CGI influencers.
Inspired by fan behavior, Chipotle dropped a new collectible candle in the shape of a takeaway cup. The limited-edition scented "Water" Cup Candle tells the story of how many restaurant guests “accidentally” fill their complimentary water cups with lemonade at the restaurant’s drink station.
Some of the most noteworthy collabs include Tony's Chocolonely's and Ben & Jerry's teaming up to advocate for social justice and other favorite snack food crossovers.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
