The Rice Krispies Shocking Orange Colored Cereal is Playful
Michael Hemsworth — August 11, 2022 — Marketing
References: kelloggs & snackandbakery
The Kellogg's Rice Krispies Shocking Orange Colored Cereal is a new take on the classic breakfast cereal arriving on store shelves to get consumers ready for the Halloween season.
The cereal is crafted with the same ingredients as the original to offer the same taste and crispy texture consumers have come to expect. The cereal, however, boasts a vibrant orange color that likens it to the shade of a pumpkin. This makes the cereal perfect for Halloween-themed breakfasts, while also being great for crafted Rice Krispies squares with an autumnal theme.
Director of Brand Marketing at the Kellogg Company Sadie Garcia commented on the Kellogg's Rice Krispies Shocking Orange Colored Cereal saying, "Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg's Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire."
The cereal is crafted with the same ingredients as the original to offer the same taste and crispy texture consumers have come to expect. The cereal, however, boasts a vibrant orange color that likens it to the shade of a pumpkin. This makes the cereal perfect for Halloween-themed breakfasts, while also being great for crafted Rice Krispies squares with an autumnal theme.
Director of Brand Marketing at the Kellogg Company Sadie Garcia commented on the Kellogg's Rice Krispies Shocking Orange Colored Cereal saying, "Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg's Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire."
Trend Themes
1. Halloween-themed Food Products - Innovative food companies can capitalize on seasonal and holiday-inspired food products to promote interest in their brand and boost sales.
2. Colorful Food Products - The use of bold and vibrant colors in food products can create visual appeal and make a product stand out on store shelves, potentially leading to increased sales.
3. Repurposed Classic Products - Giving a new twist to a classic product such as Rice Krispies cereal can create a surge in consumer interest and encourage brand loyalty.
Industry Implications
1. Food and Beverage - As evidenced by the Rice Krispies Shocking Orange Colored Cereal, the food and beverage industry can benefit from creating seasonal and holiday-inspired products.
2. Marketing and Advertising - These types of innovative marketing strategies can create buzz, attract new customers, and keep current customers interested.
3. Packaging - Using bold and vibrant colors in packaging can catch the consumer's eye and further promote the seasonal/holiday theme of a product.
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