The September 2022 marketing round-up is a mix of traditional and highly innovative initiatives—from the modern packaging aesthetic that always promises to draw attention to itself on the shelf to the Augmented Reality technology that promises to seamlessly transition the physical product into the digital world.
One of the most impressive marketing initiatives in the September 2022 marketing round-up comes from a collaboration between Rojkind Arquitectos, Bompas & Parr, and tequila company Jose Cuervo. The two design practices created a metaverse distillery, featuring interactive experiences, that suited the vision of Jose Cuervo.
Another exciting but mysterious marketing strategy comes from Adam Neumann, the co-founder of WeWork. Neumann announced his new venture this month, a rental housing start-up called Flow. Besides the 2023 launch date, little else has been revealed.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
