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Top 100 Marketing Trends in September

From Ice Cream Fanny Packs to Gamified Wine Labels

— September 10, 2022 — Business
The September 2022 marketing round-up is a mix of traditional and highly innovative initiatives—from the modern packaging aesthetic that always promises to draw attention to itself on the shelf to the Augmented Reality technology that promises to seamlessly transition the physical product into the digital world.

One of the most impressive marketing initiatives in the September 2022 marketing round-up comes from a collaboration between Rojkind Arquitectos, Bompas & Parr, and tequila company Jose Cuervo. The two design practices created a metaverse distillery, featuring interactive experiences, that suited the vision of Jose Cuervo.

Another exciting but mysterious marketing strategy comes from Adam Neumann, the co-founder of WeWork. Neumann announced his new venture this month, a rental housing start-up called Flow. Besides the 2023 launch date, little else has been revealed.
7.8
Score
Popularity
Activity
Freshness
99
Seasonal Immune Support Tonics
Seasonal Immune Support Tonics
Wooden Spoon Herbs' Aller-Ease Tonic Helps with Sensitivities
<
98
Game-Themed Overnight Giveaways
Game-Themed Overnight Giveaways
Staypineapple Launched the GOTTA GETAWAY AND PLAY Promotion
<
97
Heated Stye Relief Products
Heated Stye Relief Products
ThermaMEDx EverTears Unblocks Eyelid Glands
<
96
Chromatic Halloween-Themed Cereals
Chromatic Halloween-Themed Cereals
The Rice Krispies Shocking Orange Colored Cereal is Playful
<
95
Ice Cream Fanny Packs
Ice Cream Fanny Packs
The M&M'S Ice Cream Sammy Pack Drops in Time for Summer
<
94
Over-the-Top Snack Mixes
Over-the-Top Snack Mixes
The Pioneer Woman Snack Mixes Come in Three Varieties
<
93
Halloween Countdown Calendars
Halloween Countdown Calendars
Ferrero Debuts a Social Good 31 Days of Halloween Countdown Calendar
<
92
Spooky Specialty Chocolate Products
Spooky Specialty Chocolate Products
Delysia Chocolatier is Introducing Three Products for Autumn
<
91
Soothing Healthcare Moisturizers
Soothing Healthcare Moisturizers
These New CamWell Moisturizers are Clinically Proven
<
90
Condiment-Inspired Capsule Collections
Condiment-Inspired Capsule Collections
The TABASCO Drippin’ Hot Summer Collection is Effortless
<
89
Grill Rental Pop-Ups
Grill Rental Pop-Ups
Miller Lite's Grill Share Program Provides Access to BBQ Essentials
<
88
Inspirational Apparel Campaigns
Inspirational Apparel Campaigns
Cole Hann Launches New Campaign, 'Work For What You Believe In'
<
87
Ginger-Based Hot Sauces
Ginger-Based Hot Sauces
The Moju x Eaten Alive (S)Hot Sauce Has a Vegan-Friendly Recipe
<
86
Mobile Game-Branded Headsets
Mobile Game-Branded Headsets
EKSA Launched the 'E900 x Lords Mobile' Limited-Edition Headset
<
85
Sunset-Watching Dream Jobs
Sunset-Watching Dream Jobs
Leinenkugel's is Paying One Fan $10K to Watch the Sunset with Beer
<
84
Metaverse Movie Recreations
Metaverse Movie Recreations
Netflix Debuts a VR Experience on Decentraland to Promote 'Gray Man'
<
83
Creature-Collecting QSR Incentives
Creature-Collecting QSR Incentives
McDonald's and McCafé® Locations in France are Now PokéStops
<
82
Keto-Friendly Tortilla Chips
Keto-Friendly Tortilla Chips
You Go! Foods Tortilla Chips are High in Protein
<
81
Inclusive Beauty Care Products
Inclusive Beauty Care Products
The f.a.e. Beauty Care Line Was Created by Thrive Market
<
80
Colorful Aerial Installations
Colorful Aerial Installations
Morag Myerscough Creates Work to Support the Clean Power Campaign
<
79
Comforting Apparel Campaigns
Comforting Apparel Campaigns
Lindex Debuts the 'Art of Comfort' Campaign
<
78
Eco-Beer Esports Partnerships
Eco-Beer Esports Partnerships
Bud Light NEXT Announced a Partnership with the EVO Tournament
<
77
Canned Craft Coffee Collections
Canned Craft Coffee Collections
Cloud Gate Coffee is Launching a Range of Products into Retail
<
76
Refrigerated Yogurt-Based Snacks
Refrigerated Yogurt-Based Snacks
Clio Snacks Added Two Varieties to its Portfolio
<
75
Rental Housing Start-Ups
Rental Housing Start-Ups
Adam Neumann Announced His New Project Called Flow
<
74
Dessert-Inspired Shower Jellies
Dessert-Inspired Shower Jellies
Glazeish Embraces Whimsical Packaging with Its Birthday Cake Jelly
<
73
Paired-Back Chinese Restaurants
Paired-Back Chinese Restaurants
StudioAC Created a Monochrome Chinese Restaurant in a Strip Mall
<
72
Witchy Movie-Themed Cereals
Witchy Movie-Themed Cereals
The Kellogg's Disney Hocus Pocus 2 Cereal is Potion-Inspired
<
71
Snack Packaging Recycling Programs
Snack Packaging Recycling Programs
The GoMacro MacroBar Wrapper Recycling Program is Free to Use
<
70
Family-Friendly Laxative Gummies
Family-Friendly Laxative Gummies
Ciruelax Prunelax Gummies Help with Regularity Maintenance
<
69
Ethically Sourced Chocolate Treats
Ethically Sourced Chocolate Treats
Tony's Chocolonely's and Ben & Jerry's Advocate Social Justice
<
68
Functional Effervescent Tea Drinks
Functional Effervescent Tea Drinks
The Joyo Adaptogenic Sparkling Teas Come in Five Flavors
<
67
Fortified Dairy-Free Yogurt Tubes
Fortified Dairy-Free Yogurt Tubes
The Cocos Organic Coconut Milk Yog Tubes are Dairy-Free
<
66
Dual-Purpose Anti-Aging Products
Dual-Purpose Anti-Aging Products
Love, Indus Blurs Fine Lines with Its Dual-Purpose Line Limiter
<
65
Opulent Skincare Gift Sets
Opulent Skincare Gift Sets
Love, Indus Collaborates with Makaibari on a Limited Edition Gift Set
<
64
Uplifting Youthful Candles
Uplifting Youthful Candles
Friday Collective's Candles Infuse Daily Life with "Weekend Feels"
<
63
Sporty Fridge TVs
Sporty Fridge TVs
The Pepsi Gametime Fridge TV Keeps Drinks Close While Watching Football
<
62
Skin Resilience-Activating Serums
Skin Resilience-Activating Serums
The Fresh Tea Elixir Combats Against Everyday Skin Stressors
<
61
Cereal-Flavored Popcorn Snacks
Cereal-Flavored Popcorn Snacks
These New Snacks From General Mills Come in Two Flavors
<
60
PC Building Giveaways
PC Building Giveaways
Overclockers UK is Giving Away 'PC Building Simulator 2' with a PC
<
59
Stress-Relieving Shampoo Bars
Stress-Relieving Shampoo Bars
Lush's New Features Nettle, Clove, Peppermint, and More
<
58
Protein-Packed Cold Coffees
Protein-Packed Cold Coffees
The Alani Nu Protein Coffees Come in Four Flavors
<
57
Gamified Virtual Beauty Houses
Gamified Virtual Beauty Houses
Sephoria: Virtual House of Beauty is a Place to Explore Brands
<
56
Luxury Bag Digital Campaigns
Luxury Bag Digital Campaigns
LUAR Launches a New Campaign that Spotlights the Ana Bag Design
<
55
Protein-Rich Deli Snacks
Protein-Rich Deli Snacks
The Dietz & Dats Deli Snack Packs Come in Four Varieties
<
54
Takeaway Cup Candles
Takeaway Cup Candles
Chipotle's "Water" Cup Candle is Launching for National Lemonade Day
<
53
Striking Dive-Inspired Fashion
Striking Dive-Inspired Fashion
BOTTER's New 'The Dive' Campaign Captures Stunning Mid-Dive Moments
<
52
Retro Beer Branded Motels
Retro Beer Branded Motels
PBR Unveils Immersive Motel Expereince Called 'Pabst: The Place'
<
51
Barbie-Inspired Coaster Sets
Barbie-Inspired Coaster Sets
The Barbie™ x Dragon Glassware® Coasters Set is Ideal for Millennials
<
50
Metaverse Distilleries
Metaverse Distilleries
Rojkind Arquitectos and Bompas & Parr Design a Distillery for Jose Cuervo
<
49
Cannabis Mini Marts
Cannabis Mini Marts
Jeeter's Pop-Ups Bring Retro Shop-in-Shops to Cannabis Retailers
<
48
Easily Recyclable Milk Packaging
Easily Recyclable Milk Packaging
ALDI is Trialling Milk Bottles with Clear Caps in the UK
<
47
Anime Creature-Inspired Vehicles
Anime Creature-Inspired Vehicles
Mini Unveiled a Pikachu-Themed Aceman Car at Gamescom 2022
<
46
DIY Beer Guitars
DIY Beer Guitars
Busch Light's 30-Pack Can Be Turned into a Functioning Guitar
<
45
Fantasy-Inspired Soda Flavors
Fantasy-Inspired Soda Flavors
Coca-Cola Creations Launches Fantasy-Inspired Coca-Cola Dreamworld
<
44
Personal Care Cleansing Pods
Personal Care Cleansing Pods
Purifico's Changemaker Plus Bundle Aims to Be Sustainable
<
43
Fairytale-Inspired Makeup Collections
Fairytale-Inspired Makeup Collections
The Sigma Beauty Alice in Wonderland Collection is Charming
<
42
Affordable Matte Eyeshadow Sticks
Affordable Matte Eyeshadow Sticks
Elf Cosmetics Spotlights Its No Budge Matte Shadow Stick
<
41
Virtual Influencer Collabs
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
<
40
Japanese-Inspired Shampoo Formulations
Japanese-Inspired Shampoo Formulations
JCos' Claynal Smooth SPA Shampoo is Effective and Soothing
<
39
Educational Chocolate Campaigns
Educational Chocolate Campaigns
The Ritter Sport Colorful World of Chocolate is Eye-Catching
<
38
Sustainable Dishwasher Pods Packaging
Sustainable Dishwasher Pods Packaging
Ariel Dishwasher Pods Now Come in the ECOCLIC Box
<
37
Virtual Sportswear Ambassadors
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
<
36
Authentic Beauty Activations
Authentic Beauty Activations
e.l.f. Cosmetics Authentically Connects with Gen Z on BeReal
<
35
Metaverse Cocktail Pop-Ups
Metaverse Cocktail Pop-Ups
Patrón is Bringing an Immersive Cocktail Quest to Decentraland
<
34
Plastic Sci-Fi Figurines
Plastic Sci-Fi Figurines
Kotobukiya Unveiled its Licensed ARTFX+ Boba Fett Display Model
<
33
Sneaker Marketplace Metaverses
Sneaker Marketplace Metaverses
The Edit Ldn Opened a Premium Store Within Bloktopia
<
32
Automotive Collaboration Whiskeys
Automotive Collaboration Whiskeys
Bentley x The Macallan Horizon Whiskey is Elegantly Packaged
<
31
Gilded Caramel Chocolate Bars
Gilded Caramel Chocolate Bars
Toblerone Golden Offers a Sweet, Textural Experience
<
30
CGI Influencer Campaigns
CGI Influencer Campaigns
Pacsun Launches New Social Content with Virtual Influencer, Lil Miquela
<
29
Triangle-Hunting AR Lenses
Triangle-Hunting AR Lenses
Doritos' Triangle Tracker Lets Snapchat Users Unlock Rewards & More
<
28
Natural-Hued Denim Collection
Natural-Hued Denim Collection
Levi’s® x GANNI Returns with a Campaign Featuring Emma Chamberlain
<
27
Color-Changing Spicy Chip Challenges
Color-Changing Spicy Chip Challenges
The Paqui 2022 One Chip Challenge Turns Your Tongue Blue
<
26
Cosmetic Metaverse Realms
Cosmetic Metaverse Realms
Nars Cosmetics Launches 'Nars Color Quest' on Roblox
<
25
Expansive Holiday Treat Lineups
Expansive Holiday Treat Lineups
The Mondelēz International Festive Confectionery Line Has Debuted
<
24
Martian Toilet Prototypes
Martian Toilet Prototypes
Duravit Develops a Toilet Concept for People Living on Mars
<
23
Interactive E-Waste Billboards
Interactive E-Waste Billboards
Currys' Cash for Trash Billboards Tackle E-Waste
<
22
Virtual Influencer Metaverses
Virtual Influencer Metaverses
Miquela is Introducing Her Own Community-Building Metaverse, Villa M
<
21
DIY-Style Collaborative Fashion Capsules
DIY-Style Collaborative Fashion Capsules
The Brain Dead x Dickies Collection Recently Dropped
<
20
Empowering Perfume Packaging
Empowering Perfume Packaging
KILIAN Paris' Princess Eau De Parfum is Sophisticated and Playful
<
19
Safe Inclusive Nightclubs
Safe Inclusive Nightclubs
Mutuus Studio Designs the Supernova Nightclub in Seattle
<
18
Candy-Inspired Nail Polishes
Candy-Inspired Nail Polishes
Sally Hansen Insta Dri x Sour Patch Kids Back to School Line is Sweet
<
17
Experimental Snack Chip Flavors
Experimental Snack Chip Flavors
The Lay's Flavor Swap Lineup Now Includes Four New Flavors
<
16
Upcycled Can Guitar Campaigns
Upcycled Can Guitar Campaigns
Fans Can Now Make the Busch Light Guitar Thanks to the Brand's Guide
<
15
Sustainable Rewards Shops
Sustainable Rewards Shops
The Nature Valley ReTok Shop Connects People to Back-to-School Supplies
<
14
Hilarious Donut-Inspired Candles
Hilarious Donut-Inspired Candles
Ryan Porter | Candier Boasts a Sprinkled 100% Soy Candle
<
13
Luxurious Eau de Parfums
Luxurious Eau de Parfums
The Harmonist's Yin Transformation Boasts an Unforgettable Aroma
<
12
Trash-Converting Snack Campaigns
Trash-Converting Snack Campaigns
The Seanack Project Gamifies Litter Collection on the Beach
<
11
Biodegradable Activewear Lines
Biodegradable Activewear Lines
OTTI Utilizes a Biodegradable Merino Blend in Its Product Range
<
10
Beer-Branded Solar Cookers
Beer-Branded Solar Cookers
The Busch Light Solar Cooker is Perfect for Camping and More
<
9
Suspended Hotel Lobbies
Suspended Hotel Lobbies
Ace Hotel Toronto Was Designed by Shim-Sutcliffe Architects
<
8
Collagen-Enhanced Energy Drinks
Collagen-Enhanced Energy Drinks
Rockstar Recovery Now Comes in Two New Enhanced Flavors
<
7
Chromatic Limited-Edition Palettes
Chromatic Limited-Edition Palettes
Danessa Myricks Beauty Releases an Exclusive Vegan Palette
<
6
Cartoon-Inspired Sneaker Collaborations
Cartoon-Inspired Sneaker Collaborations
The Nike Dunk Low Grinch Borrows from the Holiday Villain
<
5
Post-Snacking Fingertip Washers
Post-Snacking Fingertip Washers
The Lay's Fingertip Washing Machine Cleans Oily Fingers
<
4
Gamified Wine Labels
Gamified Wine Labels
Chronic Cellars' AR Wine Packaging Delivers a Gamified Experience
<
3
Women-Centric Hiking Clubs
Women-Centric Hiking Clubs
The Merrell Hiking Club Provides Community & Connection to the Outdoors
<
2
Beer-Filled Sneakers
Beer-Filled Sneakers
Heineken & The Shoe Surgeon Created Special Shoes to Launch Heineken Silver
<
1
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